Essential Job Duties

The social media specialist is a highly visible role responsible for developing and managing the organic and paid social media presence and reputation of the NC State Wilson College of Textiles. This position serves as the primary voice of the college across platforms like Facebook, Instagram and LinkedIn, producing original, high-quality content (e.g., including photography and video) that showcases the college's research, student life and alumni success. By leveraging digital storytelling and…

platform-specific best practices, the social media specialist enhances brand-building efforts and supports critical recruitment and alumni relations goals.

In collaboration with departmental leadership and University Communications, the social media specialist develops and oversees the execution of strategic digital initiatives aligned with the university's brand platform. This role involves managing the full lifecycle of content, from conceptualization and multimedia production to community management and performance analysis. The social media specialist acts as a subject matter expert, providing strategic guidance to stakeholders while ensuring all digital footprints remain engaging, consistent and representative of the college's prestige.

Primary responsibilities include:

Lead the day-to-day management, content creation and community engagement for all official college social media channels.
Conceptualize, film and edit social media-first video content and photography to drive strategic communication priorities.
Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences.
Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization.
Manage the "pitch to publish" process for web stories, including interviewing subjects, drafting copy and building pages in WordPress.
Lead the Wilson College social media intern team. This includes hiring the interns, establishing their work schedule, and assigning projects and ensuring their timely completion.

Other Work/Responsibilities

Other duties as assigned.

Minimum Experience/Education

Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Required Qualifications

Expert in platform-specific content development for Facebook, LinkedIn, Instagram and YouTube, including advanced proficiency in Meta Ads Manager and advertising best practices.
Skilled in end-to-end production using Adobe Premiere, Canva and professional hardware like iPhone and DJI microphone systems.
Exceptional written and oral communication skills with a mastery of AP Style and audience engagement techniques.
Proven ability to manage multiple priorities and meet strict deadlines in fast-paced, time-sensitive environments.
Committed to proactive continuous learning to stay ahead of evolving social media trends and marketing technologies.

Preferred Qualifications

At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement.
Experience working within a fast-paced environment.
2+ years of experience producing multimedia content, including videos and graphics.
2+ years of experience writing stories for web and/or print.
Experience using a content management system such as WordPress.

This is a Preview Listing…

You must sign in to see the full job description, and to apply.

Manage / Upgrade this job to a Full Job Listing.

Find Your Best Opportunity

Tell them AcademicJobs.com sent you!

Social Media Specialist

North Carolina State University

Raleigh, NC 27695, USA

Essential Job Duties

This is a Preview Listing…

Related Jobs

Related Research Grants

Grants to USA Physician Assistants and PA Teaching Faculty to Assess the Impact of Oral Health Curriculum for PA Training Programs

Grants to USA, Canada, and International Organizations for Activities to Advance Education and Healthcare Equity

Grants to USA Nonprofits, For-Profits, IHEs, and Agencies for Projects Related to Research Security

Grants to USA Nonprofits for Humanitarian Projects to Enhance the Living Conditions of Vulnerable People

Grants to USA Nonprofits to Support Family Values, Promote Healthcare, and Assist the Disadvantaged

Grants to USA, Canada, and International Individuals for Research to Cure Fragile X Syndrome

Grants to USA Nonprofits and Educational Programs for Projects to Enhance Civic Education and the Arts

Grants to USA, Canada, and International Researchers at IHEs for Neurological Research Projects

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Social Media Specialist

North Carolina State University

Raleigh, NC 27695, USA

Essential Job Duties

This is a Preview Listing…

Related Jobs

Related Research Grants

Grants to USA Physician Assistants and PA Teaching Faculty to Assess the Impact of Oral Health Curriculum for PA Training Programs

Grants to USA, Canada, and International Organizations for Activities to Advance Education and Healthcare Equity

Grants to USA Nonprofits, For-Profits, IHEs, and Agencies for Projects Related to Research Security

Grants to USA Nonprofits for Humanitarian Projects to Enhance the Living Conditions of Vulnerable People

Grants to USA Nonprofits to Support Family Values, Promote Healthcare, and Assist the Disadvantaged

Grants to USA, Canada, and International Individuals for Research to Cure Fragile X Syndrome

Grants to USA Nonprofits and Educational Programs for Projects to Enhance Civic Education and the Arts

Grants to USA, Canada, and International Researchers at IHEs for Neurological Research Projects

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Social Media Specialist

North Carolina State University

Raleigh, NC 27695, USA

Essential Job Duties

This is a Preview Listing…

Related Jobs

Related Research Grants

Grants to USA Physician Assistants and PA Teaching Faculty to Assess the Impact of Oral Health Curriculum for PA Training Programs

Grants to USA, Canada, and International Organizations for Activities to Advance Education and Healthcare Equity

Grants to USA Nonprofits, For-Profits, IHEs, and Agencies for Projects Related to Research Security

Grants to USA Nonprofits for Humanitarian Projects to Enhance the Living Conditions of Vulnerable People

Grants to USA Nonprofits to Support Family Values, Promote Healthcare, and Assist the Disadvantaged

Grants to USA, Canada, and International Individuals for Research to Cure Fragile X Syndrome

Grants to USA Nonprofits and Educational Programs for Projects to Enhance Civic Education and the Arts

Grants to USA, Canada, and International Researchers at IHEs for Neurological Research Projects

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Social Media Specialist

North Carolina State University