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SVM Multimedia Designer

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Madison, Wisconsin

Academic Connect
4 Star Employer Ranking

SVM Multimedia Designer

Job Summary

Designs and develops multimedia solutions and materials in collaboration with other content creators, adhering to project timelines and developing and posting content for a specified unit in support of visually and contextually communicating messages aligned with unit strategy. Serves as the lead visual storyteller for the School of Veterinary Medicine & UW Veterinary Care (with occasional evening and weekend work required) and also serves as a member of the school's Advancement Team.

Key Job Responsibilities

  • Conceptualizes, plans, designs, and executes multimedia solutions for a specific work unit that may be used through various platforms in collaboration with stakeholders and other content creation staff 40%
  • Directs operational activities for multiple communication platforms and posts content within a work unit that may include websites, social media, written/illustrative communications, and online tools 20%
  • Assists with a variety of marketing, communications, development, and event-related tasks as a member of the school's Advancement Team. 10%
  • Evaluates metrics and analytics from website, email marketing, and social media to help inform future strategic direction and tactical execution of communications efforts. 5%
  • Contributes to the development of communication, event, and marketing materials to fit into the overall strategy of the work unit 10%
  • Manage library photos, videos, logos, brand elements, and other visual/brand assets. 5%
  • Develops communication, event, and marketing strategies and materials to align with the overall work unit strategic initiative 5%
  • Tracks and manages timelines and deliverables related to communication projects 5%
  • Develops and facilitates trainings for staff and customers regarding technology options and best practices 0%

Required Qualifications

At least 2 years of professional full-time experience required, 4 or more years preferred, in visual storytelling including photography and videography, social media, graphic design, website management, print publications, e-newsletters, and more. Experience in photography and videography required, along with corresponding editing software. Demonstrated ability to learn new technology tools and platforms required.

Preferred Qualifications

Proficiency in Microsoft Office preferred, along with knowledge of the Adobe creative suite, Google analytics, and social media analytics. Familiarity with the veterinary medical and/or clinical and foundational science fields and/or higher education is strongly preferred.

Education

Associates Degree in related field required. Bachelor's degree preferred.

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