ESSENTIAL JOB FUNCTIONS Recruitment Represents and promotes the College and recruits prospective students for Columbus State programs. Arranges and conducts targeted recruitment activities, seeks to grow a pool of prospective students and, through a combination of mass communication and individual relationship building, nurtures prospects through to admission and enrollment. Establishes expertise in the characteristics, goals, media consumption habits, and locations of prospective students and leverages this expertise to attract quality students. Maintains regular contact with future students and performs follow-up communication to ensure they are progressing through the application/enrollment process. Collaborates with and executes referrals to department faculty and staff, admissions office team members, and other college departments/personnel to facilitate enrollment. Assists with on-campus visits, one-on-one student appointments, student emails, providing campus tours, special event programming, and other internal and external recruitment activities. Territory Coordination & Engagement Generate a network of contacts within the K-12 community comprised of principles, counselors, teachers, and community leaders to assist in yielding enrollment. Establishes internal relationships with partners throughout the College to identify recruitment opportunities and coordinate territory outreach to yield prospective students. Remains knowledgeable on local, state and national workforce trends, and the College's offer (credit and non-credit) to effectively present educational program options and transfer opportunities to assigned K-12 territories to grow enrollment. Works with academic department faculty and staff to facilitate a deep understanding of the College's programs and associated academic, co- curricular, and career- development opportunities. Administration Tracks territory recruitment and engagement activities, evaluates their effectiveness and recommends outreach changes and improvements. Keeps accurate records, completes and maintains all required documentation, including input of contacts, as well as outreach activity statistics and reports. Audits and tracks competitor activity in order to articulate the College's unique offer and the advantages realized by recent graduates of the College. Provides recommendations/briefings to inform marketing efforts designed to differentiate College programs. Culture of Respect Fosters and maintains a safe environment of respect and inclusion for faculty, staff, students, and members of the community. MINIMUM EDUCATION AND EXPERIENCE REQUIRED: Bachelor's Degree in Business, Marketing, Public Relations, Communications, Higher Education Administration, or a closely related field. Five (5) years of tangible success in outside Sales, Admissions recruitment, Marketing, Promotional Environment. Three (3) years of documented success in a territory management/coordination function. Demonstrable familiarity and established industry contacts within the K12/high school environment. *An appropriate combination of education, training, coursework and experience may qualify a candidate CSCC has the right to revise this position description at any time. This position description does not represent in any way a contract of employment.
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