UW Connects Marketing Specialist
Job Summary
This role blends systems management with communications and marketing to support and the rapid growth of existing UW Connects programs. The position also supports the Director and leadership with implementation of marketing, communications and systems for a new statewide outreach consortium.
This position will oversee marketing and communications for Badger Talks and Bucky’s Classroom programs, including student marketing interns, and will help implement a consistently branded outreach identity to unify the university’s outreach efforts, build internal and external communication systems that connect campus with each other as well as the state, and contribute fresh ideas on how UW-Madison can most effectively package and share the thousands of offerings and resources offered to communities across Wisconsin.
Key Job Responsibilities
- Hire, train and manage marketing interns (15%)
- Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques (40%)
- Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities (10%)
- Develops, implements, and maintains strategic marketing plans based on research and established strategies (5%)
- Oversee equipment maintenance, order program supplies, and office supply purchasing recommendations (5%)
- Develop and maintain systems and workflows to support marketing, communication and data collection (25%)
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