Vice President of Enrollment & Strategic Marketing

Vice President of Enrollment & Strategic Marketing

Posting Number: S419P

Application Deadline: 6/30/2026

Department: S419P

FT - PT: Full Time

Minimum Salary: $200,000

Maximum Salary: $225,000

Description:

Core Responsibilities

Strategic & Operational Leadership

• Provide executive leadership for college-wide enrollment and marketing strategy, aligned with the College's mission and culture, and SUNY system priorities.
• Develop and execute a comprehensive, data-informed, digital-first marketing and enrollment strategy that supports growth across undergraduate, transfer, and graduate programs.
• Oversee marketing and strategy across the full admissions and enrollment cycle.
• Lead and develop a high-performing, collaborative team, advancing digital marketing capabilities, enrollment systems, and modern recruitment practices.
• Partner closely with senior leadership, faculty, and staff to align enrollment and marketing priorities with academics, fundraising and alumni engagement, sustainability, student success, and campus and system goals.
• Champion a unified institutional strategy that aligns and supports the Neuberger Museum of Art and the Performing Arts Center in amplifying Purchase's distinctive identity to strengthen our visibility, reputation, and enrollment outcomes.
• The Vice President will also help ensure that enrollment, marketing, and communications strategies reflect SUNY Purchase's commitment to inclusive excellence, broad access, student belonging, and the success of students from a wide range of backgrounds and lived experiences.
• The successful candidate will demonstrate the ability to thoughtfully engage diverse audiences and develop student-centered strategies that strengthen institutional trust, visibility, and connection across increasingly dynamic demographic and higher education landscapes.

Marketing, Branding & Communications

• Lead integrated marketing and communications efforts, including brand strategy, digital marketing, advertising, social media, publications, environmental graphics, and wayfinding, ensuring that Purchase's identity is clear, consistent, and authentic.
• Strengthen Purchase's brand narrative by highlighting the intersection of the liberal arts with the performing and creative arts within the context of a public, accessible institution.
• Ensure key campus entities, including the Neuberger Museum of Art and the Performing Arts Center, are leveraged to enhance institutional visibility, storytelling, and student recruitment, to bolster their strategic aims and the College's enrollment and marketing strategies.
• Design and oversee compelling, data-driven marketing campaigns that reflect the College's creativity, academic rigor, and public mission and that effectively support recruitment and enrollment goals.
• Use analytics, market research, and audience insights to assess impact, refine messaging, and continuously improve marketing and enrollment effectiveness.
• Collaborate with stakeholders across the campus to market high-priority events.
• Work with senior leadership on internal communications needs to promote retention, positive campus culture, and other key messages for the campus community.
• Partner with Institutional Advancement on marketing and communications for fundraising campaigns and alumni engagement.

Enrollment Management & Strategic Partnerships

• Establish annual enrollment goals, forecasts, and predictive models to support informed decision making and responsible resource allocation.
• Develop and strengthen partnerships and programs with high schools, community colleges, arts organizations, and other educational institutions, supporting access, transfer pathways, and pipeline development.
• Identify and evaluate strategic growth opportunities through analysis of market demand, demographic trends, program performance, and student outcomes.

Qualifications:

• Master's degree required.
• 10-15 years of progressive leadership experience in higher education, including senior responsibility for enrollment, marketing, admissions, and/or institutional strategy.
• Demonstrated success in developing and executing strategies that advance enrollment growth, branding, and student engagement, particularly within mission-driven or creative institutions.
• Proven ability to lead cross-functional teams, manage organizational complexity, and execute large-scale initiatives.
• Expertise in digital marketing, CRM/enrollment technologies, analytics, and data-informed decision-making.
• Strong communication, analytical, and interpersonal skills, with the ability to collaborate across academic, administrative, and creative cultures.
• Deep understanding of higher education trends, including public higher education challenges and SUNY system priorities related to access, equity, affordability, and student success.
• Mission-driven leader with a demonstrated commitment to serving diverse learners, creative expression, and public higher education.
• Entrepreneurial and imaginative mindset, balanced by disciplined execution and operational rigor.
• Ability to inspire trust, foster collaboration, and lead with clarity, creativity, and integrity.
• Demonstrated ability to integrate principles of inclusive excellence, equity, and belonging into enrollment strategy, marketing, communications, and student engagement efforts in ways that support institutional access, student success, and community trust.