"Web and Digital Analyst"

Job Description

Web and Digital Analyst

Wright State University

EEO Statement: Wright State University is an equal opportunity employer.

Faculty Rank or Job Title: Web and Digital Analyst

Job Category: Administrative (exempt/non-exempt)

Department: Office of Marketing

EEO number: 25P366

Position FTE: 100%

Minimum Annual or Hourly Rate: $60,000

Salary Band: UC S05

Job Summary/Basic Function
The Web and Digital Analyst role is a strategic, insights-driven position within University Communications and Marketing responsible for uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. This role is a key partner to our creative teams-bringing clarity, focus, and rigor to the performance of our integrated marketing campaigns, including digital, paid media, email, website, and social-providing actionable insights to drive optimization.

Minimum Qualifications

• Bachelor's degree in marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
• Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).
• Fluency in Excel and SQL.
• Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
• Experience in campaign tracking and UTM strategy.
• Exceptional data storytelling skills-can distill complex data into clear, compelling narratives.
• Strong communication skills with the ability to influence stakeholders at all levels.
• Must be deadline oriented and able to manage multiple projects.

Preferred Qualifications

• Higher education experience.
• Experience working with media mix modeling, attribution modeling, or predictive analytics.
• Master's degree in marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics.

Essential Functions and percent of time
65%

• Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social-providing actionable insights to drive optimization.
• Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards
• Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
• Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI.
• Transform complex datasets into clear and compelling narratives that tell the story behind the numbers-enabling better decision-making across teams.

25%

• Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals.
• Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
• Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.

10%

• Other duties as assigned.

Working Conditions
Work Environment: The Web and Digital Analyst primarily works in an office setting at Wright State University but will frequently engage in off-site meetings and events within the Dayton region and beyond. This includes visits to local schools, community organizations, regional education forums, and statewide meetings. The role requires considerable travel within the service area to build and maintain partnerships.Schedule and Hours: The position typically follows a standard university business schedule (Monday through Friday, 8:00 AM to 5:00 PM) but may require occasional evening or weekend hours to attend community events, meetings, or outreach activities.To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University making an employment offer contingent on various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees

Special Instructions to Applicants

First Consideration Date: 09/19/2025

Closing Date:

Open Until Filled: No

To apply, please visit: https://jobs.wright.edu/postings/21509