Web Content Specialist

Company: Blinn College

Job Location: Brenham

Category: Web Developer

Type: Full-Time

Requisition Number: 2025062P

Salary Range: $38,551+ experience

DBM Rating: B24

Job Category: Professional/Staff

Anticipated Start Date: 10/01/2025

Campus: Brenham, Bryan

FLSA: Non-Exempt

Security Sensitive?: Yes

Work Hours: M-F, 8 a.m. - 5 p.m.

Objective

Working closely with the Assistant Director of Marketing and Creative Services, the Web Content Specialist is responsible for performing a variety of responsible duties related to the creation, maintenance, coordination and analytics of key content and pages of the college's website, to ensure that the content is accurate, engaging and easy for visitors to find and navigate.

Required Quals Summary

High School Diploma or Associate Degree. Candidates should demonstrate professional experience in creating, editing, and managing web content, with working knowledge of web accessibility standards (WCAG/Section 508), content management systems, and search engine optimization (SEO) best practices. Strong writing, editing, and proofreading skills, attention to detail, and the ability to manage multiple projects and deadlines are essential. Effective communication, collaboration, and problem-solving skills are required to support stakeholders and maintain the integrity of the Blinn College District's web presence.

Principal Accountabilities

1. Collaborate with the Digital Marketing Manager and marketing team to create, edit, and maintain engaging, accurate, and accessible web content that complies with Blinn's branding, style, and accessibility standards (WCAG 2.1/Section 508).
2. Partner with College stakeholders to ensure content meets user needs, aligns with institutional priorities, and supports student recruitment, enrollment, and retention goals.
3. Write, edit, and optimize content for web using best practices in plain language, readability, SEO, and content strategy.
4. Proactively monitor website content to ensure accuracy, timeliness, and relevance; regularly audit pages to identify and correct broken links, outdated information, and formatting inconsistencies.
5. Collaborate with marketing team members to incorporate multimedia elements (images, video, graphics, etc.) that enhance storytelling, accessibility, and user experience.
6. Maintain consistency in look, feel, navigation, and structure across all web pages by applying established design, layout, and formatting guidelines.
7. Troubleshoot and resolve basic website issues and coordinate with IT or vendors when advanced technical support is required.
8. Use web analytics tools to monitor traffic, track performance, identify user behavior trends, and recommend improvements.
9. Conduct periodic site-wide reviews and assist the Digital Marketing Manager in coordinating annual web content maintenance schedules.
10. Stay informed about emerging trends, technologies, and best practices in higher education web management, accessibility, and digital marketing.
11. Provide training, guidance, and support to College stakeholders on web content requests, accessibility requirements, and Blinn's editorial standards.
12. Perform other duties as assigned.

Minimum Qualifications

1. Demonstrated experience in web content creation, editing, and management (preferably in higher education or a large organization)
2. Associate degree or applicable industry certifications

Minimum Competencies

1. Advanced knowledge and/or experience with HTML, CSS, web analytics and content management systems.
2. Knowledge of web accessibility standards (WCAG/Section 508) and ability to apply them to digital content.
3. Strong writing, editing, and proofreading skills with attention to detail and accuracy.
4. Ability to apply best practices in search engine optimization (SEO) and web content strategy.
5. Proficiency with basic web troubleshooting and resolving formatting or navigation errors.
6. Strong organizational skills and the ability to manage multiple projects with competing deadlines.
7. Excellent communication and collaboration skills, with a customer-service orientation.

Preferred Qualifications

1. Familiarity with Hannon Hill Cascade
2. Bachelor's degree in web development, web design, digital marketing, or a related field.
3. Experience working in a higher education environment, particularly a community college setting.
4. Advanced knowledge of accessibility compliance tools and practices, including Siteimprove or similar platforms.
5. Experience with web analytics platforms such as Google Analytics, Tag Manager, or similar tools.
6. Skill in integrating multimedia (photos, videos, graphics) into web content for enhanced engagement.
7. Familiarity with HTML, CSS, or other web technologies to support content customization.
8. Experience training or supporting stakeholders in web content creation and accessibility.
9. Demonstrated ability to stay current with emerging trends in digital marketing, web design, and higher education communications.

Physical and Mental Requirements

Moderate lifting, 15 to 44 lbs., Moderate carrying, 15 to 44 lbs., Walking, Standing, Sitting, Hearing (with aid), Writing, Counting, Reading, Telling time, Operating office equipment

Environmental Requirements

Travel by car (enter percentage of time in below field)