"Web Content Writer"

Job Description

Web Content Writer

Wright State University

EEO Statement: Wright State University is an equal opportunity employer.

Faculty Rank or Job Title: Web Content Writer

Job Category: Administrative (exempt/non-exempt)

Department: Office of Marketing

EEO number: 25P364

Position FTE: 100%

Minimum Annual or Hourly Rate: 55,000

Salary Band: UC S04

Job Summary/Basic Function

The Web Content Writer crafts engaging content that elevates the university's website to inspire prospective and current students to engage with Wright State. This writer will play a key role in strengthening brand awareness, supporting recruitment and reputational goals, and enhancing the overall web experience. The role also supports the university's web strategy by responding to web requests, maintaining content in the content management system (CMS), and conducting quality assurance reviews for accessibility, formatting, and functionality.

Minimum Qualifications

• Bachelor's degree in professional technical writing, communications, English, marketing, journalism, or a related field.
• 2-5 years of professional experience in digital writing, content strategy, or journalism
• Excellent writing, editing, and storytelling skills with attention to voice, tone, and grammar.
• Proven ability to create engaging and persuasive website content, ensuring consistency with brand and messaging guidelines.
• Proficient with digital marketing best practices including AI, SEO, UX, and content management systems (e.g., Drupal, WordPress).
• Ability to manage multiple projects, meet deadlines, and adapt writing style for different audiences.
• A collaborative mindset and strong interpersonal communication skills.

Preferred Qualifications

• Demonstrated expertise in developing comprehensive, compelling cases that communicate program benefits and distinctive features for higher education audiences.
• Working knowledge of HTML and CSS.
• Experience using analytics tools (e.g., Google Analytics) to inform content strategy.
• Experience with accessibility standards (e.g., WCAP), web usability principles, content structure, mobile-first, and responsive web design.
• Knowledge of AP style.
• Basic visual content creation (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience in higher education.

Essential Functions and percent of time

Write and edit high-quality content for the university websites. (40%)

• Develop clear, engaging, and persuasive messaging that aligns with institutional priorities and resonates with diverse audiences.
• Partner with internal departments to identify impactful stories to promote on web pages.
• Translate complex academic and institutional topics into accessible, audience-friendly content.
• Ensure all content adheres to brand voice, tone, and editorial standards.

Build, edit, and maintain pages within the CMS (40%)

• Build, edit, and maintain pages within the CMS, ensuring brand, accessibility, and formatting standards are met.
• Web content updates, troubleshoot issues and collaborate with team members and partners to resolve efficiently.
• Monitor recurring issues and recommend improvements to increase editor success.
• Develop and maintains user-friendly support documentation and guides for content editors.
• Track frequently asked questions and updates materials to reflect evolving CMS workflows and expectations.

Optimize content for AI, search engines, and accessibility (SEO and ADA compliance). (10%)

• Contribute to editorial calendars, content audits, and strategic content planning.
• Monitor content performance and recommend data-driven improvements.
• Quality assurance and testing.
• User testing and feedback.

Other duties as assigned (10%)

• Write and speak effectively, clearly communicate and collaborate with peers, leadership teams, and clients.
• Effectively handle creative project management with internal partners and respond to all requests and communications in a timely and thorough manner.
• Strong project management skills; manage multiple projects simultaneously.

First Consideration Date: 09/15/2025

Closing Date:

Open Until Filled: Yes

To apply, please visit: https://jobs.wright.edu/postings/21412