Job Details
Posting Number: 2026727
Posting/Functional Title: Web & Mobile Strategy Manager
University Pay Plan Title: Mgr, Marketing & Communications
Location: San Marcos
Department: University Marketing
Recruitment Type: Open Recruiting
Job Type: Full-Time
Funding Source: Permanent
Monthly Salary: $6,833.33
Job Category: Exempt
Required Qualifications
Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.
- Bachelor’s degree in communications, marketing, information technology, or a related field.
- Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.
Preferred Qualifications
- Advanced degree in communications, marketing, information technology, business administration, or a related discipline.
- Experience in higher education
- Experience with multisite network ecosystem and site architecture, web governance, mobile application strategy, SEO/AEO initiatives, and user experience planning.
Job Description
Develop marketing and communications strategy that drives increased awareness and engagement with internal and external audiences.
Job Duties
- Lead the division’s web strategy by developing and implementing SEO and Answer Engine Optimization (AEO) initiatives, content optimization strategies, user experience improvements, and digital best practices that strengthen the university’s web presence and support institutional priorities. Evaluate emerging technologies and recommend enhancements that improve discoverability, accessibility, and engagement.
- Provide strategic leadership for the university website and TXST Mobile app by establishing content priorities, improving user experience, supporting governance of mobile communications, and coordinating enhancements that improve audience engagement and digital effectiveness.
- Represent the division on the Web Governance Committee; develop and maintain web standards, accessibility compliance, quality assurance processes, and governance procedures. Partner with campus stakeholders to support the health, consistency, and long-term sustainability of the university’s web ecosystem.
- Serve as the division’s primary liaison to Mobile/Web Systems by coordinating web and mobile development priorities, platform enhancements, project requests, and strategic initiatives. Manage the division’s web project portfolio, prioritize initiatives, coordinate campus partners, and ensure successful completion of web and mobile projects.
- Monitor the health and performance of division-owned websites by conducting quality assurance reviews, identifying broken links and content issues, monitoring analytics, evaluating campaign and core-page performance, and recommending improvements based on user behavior and digital performance metrics.
- Provide leadership, direction, coaching, and performance management for the UI/UX Designer and two Content Strategists; establish priorities and support professional development.
Job Open Date
08/11/2026
Job Close Date
09/05/2026
Open Until Filled
No
Normal Work Days
Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start
8:00AM
Normal Work Hours End
5:00PM
Legal and Required Notices
Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.
Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.
Why Choose Texas State University?
Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy:
- Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
- Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
- Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
- Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
- Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks.
- Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
- Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Quick Link
https://jobs.hr.txstate.edu/postings/58135
Organization
Texas State University seeks candidates whose professional background includes embracing a diversity of people and ideas, a spirit of inclusiveness, a global perspective, and a commitment to community-building. As a federally designated Hispanic Serving Institution, we are especially interested in applicants who share a commitment to equity, and the high-quality education of students from historically underserved and systematically marginalized communities. Individuals from historically underrepresented groups are strongly encouraged to apply.
About Texas State University
Texas State University is home to more than 38,000 students and 2,000 faculty members in the growing Austin-San Antonio corridor. A member of the Doctoral Universities: Higher Research Activity Carnegie classification, the university creates new knowledge, fosters cultural and economic development, and prepares its growing population of diverse students for the endless possibilities that await them as citizens of Texas, the nation, and the world.
Students at Texas State choose from 98 undergraduate, 91 master’s and specialists, and 14 doctoral programs offered by 10 colleges (Applied Arts, The Emmett and Miriam McCoy College of Business Administration, Education, Fine Arts and Communication, Health Professions, Honors, Liberal Arts, Science and Engineering, The Graduate College, and the University College). With a diverse campus community including 50% of the student body from ethnic minorities, Texas State is one of the top 13 producers of Hispanic baccalaureate graduates in the nation. In fall 2019, there were 1,470 full-time faculty and 2,286 full-time staff. Research and creative activities have led to growing success in attracting external support. For FY 2019, Texas State had an annual operating budget of over $724 million. Texas State’s Research and Development expenditures for FY 2018 were more than $64 million. The Alkek Library has more than 3.1 million titles in its collection. Additional information about Texas State and its nationally recognized academic programs is available at www.txstate.edu.
Mission
Texas State University is a doctoral-granting, student-centered institution dedicated to excellence and innovation in teaching, research, including creative expression, and service. The university strives to create new knowledge, to embrace a diversity of people and ideas, to foster cultural and economic development, and to prepare its graduates to participate fully and freely as citizens of Texas, the nation and the world.
Locations
Texas State's San Marcos campus is located in a growing community of 63,000 people in the Austin Metropolitan Area. Located in the Texas Hill Country, where blackland prairies roll into beautiful hills, Texas State enjoys a setting that is unique among Texas universities. The beauty of the crystal-clear San Marcos River and the stately cypress and oak trees on the campus add to the charm of the university’s picturesque setting. Our location on the banks of the San Marcos River provides recreational activities for students throughout the year.
The Texas State Round Rock Campus is located north of Austin in Round Rock, TX. The Round Rock Campus offers the junior and senior level classes to complete a bachelor’s degree, graduate degrees, post baccalaureate certification, and continuing education programs. The university's vision for Round Rock is to continue to offer quality academic programs that meet the workforce needs of Texas, especially focusing on academic programs that appeal to working adults, and to serve as a hub of health professions research and education.
Some positions may require teaching on the main campus and at the Texas State University Round Rock Campus.
Texas State University is an Equal Employment Opportunity/Affirmative Action Employer, committed to inclusive thought and action in support of our diverse community. Individuals from historically underrepresented groups and all those who share our commitment to inclusivity and passion for the strength of our diversity are strongly encouraged to apply.
Texas State University is a member of The Texas State University System.
Texas State University is a tobacco-free campus. Smoking and the use of any tobacco product will not be allowed anywhere on Texas State property or in university owned or leased vehicles.
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