Job Title

Web Program Specialist

Agency

Tarleton State University

Department

University Web Services

Proposed Minimum Salary

Commensurate

Job Location

Stephenville, Texas

Job Type

Staff

Job Description

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Web Program Specialist in the Department of University Web Services.

The Web Program Specialist will be responsible for intake of all web related requests, ensuring expectations on scope, costs, and time are met on every web project with internal Tarleton State stakeholders.

Essential Duties/Responsibilities:

Site Launch and Web Update Process Improvement (30%)

• Manages and refines the web project intake process.
• Uses the 4P systems model to ensure consistency, quality, and timeliness on web update deliverables.
• Reports on project statuses regularly and adjusts priorities as needed.
• Holds post-mortem project recap discussions as needed to ensure continuous improvement in stakeholder engagement.
• Works with executive director of web ops and other MarCom leadership to improve overall marketing operations processes.
• Maintains website in accordance with marketing and branding program.
• Manages the webmaster@tarleton.edu inbox adhering to SLAs.
• Coordinates and implements overall strategies relating to site layout, content priorities, and site usability.
• Develops, implements, and maintains content management systems, search engine optimization, online multimedia and assists with social media integration.
• Works with Performance Marketing Manager to ensure website is best optimized for paid marketing campaigns.
• Works with outside vendors as needed on projects.

MarCom Partner Relationship Management (25%)

• Meets with university stakeholders to collect requirements for website updates, site launches/refreshes, program changes, degree launches, and/or other digital initiatives.
• Drives project management of stakeholder digital initiatives from project discovery through stakeholder review and launch.
• Assists with any Tarleton State web presentations that may be used internally or externally.
• Consult, train, coordinate, and mentor university content coordinators/editors on marketing strategies and best practices.

Digital Accessibility (20%)

• Ensures adherence to web content style guidelines, branding guidelines, accessibility and copyright laws, policies, and procedures.
• Manages the accessibility standard operating procedure and participates in executing the tasks assigned to Web Operations.
• Owns process and execution of accessibility audits for public website.
• Monitors and reports on our accessibility scores, putting a plan in place for continuous improvement.
• Coordinates responses to Office of Civil Rights (OCR) requests related to accessibility.
• Helps triage accessibility issues received through our website.

Student Worker Development (15%)

• Coordinates student worker hiring process.
• Responsible for onboarding student workers.
• Manages the work assignments, priorities, and oversees training of any student workers.
• Maintains student worker calendar and time off reporting.

Marketing Operations Documentation (10%)

• Builds and maintains library of standard operating procedures (SOPs); maintains knowledge base.
• Develops training materials and job aides on marketing, web strategy, use of digital tools, and general professional development for internal stakeholders.

Minimum Qualifications:

Bachelor's degree in applicable field or equivalent combination of education and experience. Three years of related experience. Experience creating and managing web content using a content management system (CMS) such as Wordpress, Drupal, Cascade CMS, or similar.

Preferred Knowledge, Skills and Abilities:

Online higher education experience preferred. Experience driving results through teams in highly matrixed organizations. Decisive, agile, strategic-thinking program manager with strong emotional intelligence. Solid understanding of digital marketing and the intersection with traditional marketing tactics. Excellent MS Office skills with special emphasis on Excel and PowerPoint. Excellent Project Management skills (Asana or equivalent). Familiarity with accessibility guidelines (WCAG 2.1 AA) and audit tools/plugins (e.g. Siteimprove, WAVE, Lighthouse). Ability to thrive in an ambiguous environment with changing priorities. Excellent project management, communication, teamwork and diplomacy skills. Strong problem-solving capabilities.

Other Requirements:

Position must be onsite due to responsibilities in supervising intern workers. Must be eligible to work in the US. Open to candidates outside of DFW willing to relocate at their own expense. Work hours: Mon-Fri 8:00am-5:00pm or as work requirements indicate. This position may require work beyond normal business hours, weekends, and holidays. Some travel may be required.

Compensation & Benefits

Salary: Commensurate with experience. The target base annual salary range is $49,000 up to $53,900 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.