Web Specialist and WordPress Manager

continuous improvement of the university web properties to drive enrollment, engagement, and alumni relations; serve as the primary WordPress owner, sru.edu content governance lead, and accessibility steward for all public-facing web properties; and collaborate with marketing, academic units, enrollment, IT, and campus partners to translate institutional goals into measurable web outcomes. Duties include: •Maintain and enhance the University WordPress environments and scale operations based upon the greatest needs of the University: Manage updates, plugins, templates and themes. •Build and maintain modular page templates, block patterns, and reusable dynamic content components to speed content creation/syndication and ensure storytelling, user experience, and brand consistency remain at the forefront of decision making and development. •Author, edit, and optimize high-impact content for target audiences (prospective students, families, alumni, donors, media) with an emphasis on clear calls-to-action and SEO / GEO / AEO best practices. •Implement and monitor analytics, A/B tests, and conversion funnels to improve inquiry, application, and engagement metrics; generate monthly performance reports and action plans. •Enforce web content governance: train content owners, manage editorial calendar, run content audits, and maintain metadata and taxonomy for discoverability. •Ensure WCAG AA accessibility compliance and mobile-first design across templates and content; coordinate remediation with content authors and colleagues where needed. •Provide tiered support: triage requests, advise campus units on content strategy, and execute priority builds or fixes when staffing is limited. •Lead small-scale web projects (microsites for campaigns, landing pages for recruitment, event hubs) from scoping through launch and post-launch analytics. •Assist with creating a content refresh calendar on the primary sru.edu website as well as a governance plan for a highly distributed authorship. Help develop and manage standard operating procedures for compliance and storytelling goals. Skills desired: •Web Content Strategy & User Experience (UX): Understanding how students, families, alumni, and donors navigate digital spaces and what drives engagement and conversion. •WordPress Architecture & Development: Deep knowledge of custom theme development or template customization, plugins, advanced custom fields or blocks, custom post types, security hardening, and performance optimization. •Accessibility & Compliance Standards: Familiarity with WCAG, ADA, and higher education digital compliance expectations, including PASSHE security and content governance requirements. •Analytics & SEO : Knowledge of Google Analytics, Google Tag Manager, Google Search Console,, search optimization, and data driven decision making to improve recruitment and donor engagement. •Brand & Messaging Standards: Understanding how digital content supports institutional reputation, enrollment marketing, and philanthropy storytelling. •Front End Development: HTML, CSS, JavaScript, responsive design, and the ability to troubleshoot and optimize site performance. •Content Management & Editing: Ability to create, edit, and manage high impact content that supports enrollment pipelines and donor cultivation. •Project Management: Coordinating timelines, stakeholders, and priorities across marketing, admissions, advancement, and IT. •Vendor & Stakeholder Communication: Translating technical needs into clear, actionable language for non-technical teams and leadership. •Strategic Thinking: Connecting digital experience decisions to enrollment goals, donor engagement, and institutional reputation. •Rapid Response: Updating critical content quickly—especially for admissions deadlines, emergency communications, and advancement campaigns. •Problem Solving: Diagnosing issues, preventing outages, and ensuring the website remains stable, secure, and high performing. •Cross Functional Collaboration: Working seamlessly with admissions, advancement, marketing, IT, and executive leadership. •Continuous Improvement: Staying ahead of digital trends, accessibility requirements, and security expectations to keep the institution competitive. •Ethical use of AI to increase speed and improve accuracy. The Web Manager and WordPress Developer is expected to: •Operate at the intersection of strategy, technology, and storytelling. •Balance rapid tactical execution (urgent campaign pages, admissions deadlines) with medium-term platform improvements (architecture, accessibility, performance). •Manage cross-unit stakeholders with varying technical skills and competing priorities, negotiating compromises that protect brand and functional outcomes. •Maintain stability of the WordPress ecosystem and be capable of managing standard and custom implementations. •Independently drive analytics-informed recommendations and to explain technical implications to non-technical leaders to secure buy-in and resources. Minimum Qualifications Associate’s degree in related field (i.e., Digital Media, Communications / Marketing, Journalism, Web Design, Computer Science) or similar. Ability to leverage WordPress and related technologies to deliver compelling digital experiences. Strong understanding of WordPress and its integrations to create engaging content and enhance the user experience. Working knowledge of HTML, CSS, responsive design, accessibility standards, and web issue resolution. 2+ years in a role with CMS ownership, Editorial workflow coordination, Cross‑functional collaboration (content, design, UX, SEO ). Successful performance in an on-campus interview. Preferred Qualifications Bachelor’s degree or professional certification. Familiarity with SEO best practices and SEO tools such as Yoast, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar. Experience using Google Analytics 4 basic dashboards or other analytics platforms for web, with the ability to make data0informed recommendations. Strong oral and written communication skills, with a comprehensive understanding of content lifecycle management and web governance. Adobe Creative Suite experience. Posting Detail Information Posting Date 07/30/2026 Closing Date Open Until Filled No Notice of Non-Discrimination Slippery Rock University is committed to a policy of affirmative action. Slippery Rock University assures an equal opportunity to all persons without regard to race, color, religion, creed, disability, ancestry, national origin, age, gender or veteran’s status in accordance with state and federal laws, including Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973. Respect for Individuals in the Community Slippery Rock University provides an environment that respects, encourages, and promotes the talents and contributions of all. Slippery Rock University values a community with a shared sense of purpose, where people demonstrate mutual respect and appreciation. Slippery Rock University values diversity that honors and includes all persons regardless of age, creed, disability, ethnic heritage, gender, gender identity, race, religion, sexual orientation, or socioeconomic status in academic and extracurricular endeavor, in the working environment, and in the daily life of the university community. Special Instructions to Applicants Official transcripts are required prior to appointment. Due to the nature of the position, employment visa sponsorship is not available. Recommended candidates will be required to complete criminal background check, including Act 34 Background Check and Act 151 (Child Abuse) Background Check and Federal Criminal ( FBI ) clearance prior to appointment. The recommended candidate will also be required to submit a completed Act 24 form ( PDE -6004) prior to employment. This is a full-time, on-site position located in Slippery Rock, PA Please include three professional references within your application materials. Full consideration will be given to applications received by August 27, 2026. Posting Specific Questions Required fields are indicated with an asterisk (*). Applicant Documents Required Documents Resume Cover Letter/Letter of Application Optional Documents Unofficial Transcripts Unofficial Transcripts 2 Unofficial Transcripts 3 Management Philosophy Portfolio