"Web Strategist II - 527531"

Job Summary

The Web Strategist II uses specialized technical and web-centered digital marketing knowledge to manage or support college-level websites. Works under moderate supervision.

Additional Department Summary

The Web Strategist II plays a key role in managing and enhancing the Alabama Water Institute’s (AWI) digital presence. Designs, develops, tests, implements, and maintains the AWI website—along with microsites, landing pages, and sites for affiliated research entities (CIROH, GWSC, CONSERVE)—ensuring responsive design, strong user experience, ADA accessibility, and compliance with Strategic Communications brand standards. Oversees email marketing workflows, template development for social media and email, and coordination with other communications staff to ensure cohesive digital messaging. Leads efforts to enhance AWI’s digital asset organization and support SEO-driven content strategy, including optimizing article and page copy for search engines and AI-powered discovery. Visually and strategically communicates AWI’s mission of multidisciplinary, interconnected water research in a clear, accessible, and engaging online format. The position is a soft-funded position. Continuance is based upon availability of funding.

Required Minimum Qualifications

Bachelor's degree and two (2) years of web content management experience; OR master's degree and some web content management experience.

Skills and Knowledge

Strong understanding of responsive design, user experience (UX), and accessibility standards. Proficient in WordPress and skilled in HTML, CSS, and related languages, with additional experience using Angular, GitHub, and cross-browser testing tools. Familiarity with SEO best practices, metadata tagging, and optimizing content for both search engines and AI tools is essential. Strong writing and editing skills for digital content, as well as experience with email marketing tools, template creation, and maintaining a digital asset library. Demonstrate excellent organizational and time management skills to successfully manage multiple projects.

Preferred Qualifications

Experience as a web designer, including the creation and design of websites and the use of data scripting and development tools such as HTML, CSS, and other client-side languages where appropriate. Proficiency with Adobe Creative Suite products, CRMs, SEO, Google Analytics, and both PC and Mac systems is preferred. Experience working in WordPress and familiarity with version control tools such as GitHub, or a willingness to learn. Knowledge of Angular or similar modern web development frameworks is also desirable to support our research entities’ websites. Applicants are encouraged to include additional materials, such as examples of web pages or other resources, to demonstrate expertise and technical proficiency.

Background Investigation Statement

Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity

The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.