"Webmaster and SEO Specialist - College of Science and Mathematics"

Job Summary

The Webmaster and SEO Specialist will play a pivotal role in creating, managing, and optimizing our web presence. This individual will be responsible for developing and maintaining websites for various departments and colleges using the University's CMS system. The role includes implementing innovative SEO strategies, ensuring brand consistency across all digital platforms, and enhancing user experience to align with the University's mission and goals.

Responsibilities

• Design and develop websites for different colleges and departments, focusing on navigation, page layout, and overall user experience
• Use the University's CMS system effectively to build and manage web pages
• Ensure all web content is up-to-date and reflects the current offerings and achievements of the respective departments and colleges
• Develop and implement SEO strategies to enhance visibility and ranking on search engines
• Optimize web pages, including HTML, site structure, metadata, layout, and navigation
• Keep abreast of the latest SEO trends and algorithms to ensure maximum effectiveness
• Conduct usability testing to ensure the website is user-friendly and meets the needs of the target audience
• Analyze user feedback to continually improve the website's performance and user experience
• Maintain the consistency of the website's look and feel, ensuring a cohesive brand experience
• Collaborate with leadership and Points of Contacts (POCs) from various departments and colleges to gather requirements and provide guidance on web best practices
• Discuss and implement new website features and enhancements in alignment with college/departmental goals and user needs
• Educate and assist college and departmental staff in understanding the importance of SEO and web presence
• Stay updated with web techniques to provide accurate and meaningful insights
• Customize reports based on stakeholder requirements, presenting insights in a clear and actionable format

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education or equivalent combination of relevant education and/or experience.

Required Experience

Two (2) years related experience in website management with extensive experience in website design (portfolio required)

Preferred Qualifications

Preferred Educational Qualifications

Advanced degree in Communications, Marketing, Computer Science, Information Technology or related field

Preferred Experience

Web and SEO experience in higher education industry, information technology, computer science, or related field; Experience in BrightEdge SEO platform, OmniUpdate CMS; Previous SEO experience in optimizing web and campaign performance in search results; Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, and PowerPoint

Proposed Salary

Exempt positions: The salary range for this position is between $45,900 and $61,672. Offers will be based on candidate experience and budget availability.

Knowledge, Skills, & Abilities

Abilities

• Able to do in-depth keyword analytics and use keywords in content, campaigns, and creative materials
• Able to write, edit and coordinate original, and curated search engine-optimized (SEO) content
• Able to analyze content performance to understand user behavior and pushing toward continuous content improvement
• Able to translate analytic data into strategic ideas and recommendations
• Able to achieve top search engine rankings
• Able to handle multiple tasks or projects at one-time meeting assigned deadlines

Knowledge

• Knowledge and ability to produce creative web designs and develop responsive websites
• Knowledge of the latest CMS solutions
• Knowledge and experience using graphics and web development tools
• Knowledge and experience of HTML, CSS, and JavaScript
• Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and search engine ranking factors
• Knowledge of the latest trends, technologies, and methodologies in web design, graphic design, and search engine optimization strategies
• Strong knowledge of search engine algorithms and ranking strategies

Skills

• Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills
• Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Illustrator, Photoshop, Acrobat and Flash, BrightEdge, Google Analytics)
• Strong attention to detail and follow-up skills
• Strong customer service skills and phone and e-mail etiquette