Website Manager

Position Summary

The Website Manager oversees the strategic development, maintenance, and optimization of the Lawson State Community College website to ensure it serves as an effective marketing and communication asset. This position is responsible for website content management, analytics and performance measurement, accessibility compliance, search engine optimization, emerging technologies, and coordination with third-party vendors. The Website Manager collaborates with campus leaders to ensure the website accurately represents the College's brand, meets accessibility standards, provides an excellent user experience, and supports institutional goals including student recruitment, enrollment, and campus engagement.

Salary Schedule: Appropriate placement on Salary Schedule E2-02 ($50,680 - $68,169) based on experience

Essential Duties and Responsibilities

• Manage website content development and maintenance — Oversee the development and ongoing maintenance of website pages; coordinate content updates with campus departments and colleagues; ensure content is current, accurate, and aligned with institutional messaging and brand standards.
• Implement and analyze web analytics — Establish and maintain Google Analytics tracking; monitor user behavior, traffic patterns, and conversion metrics; analyze data to identify trends and optimization opportunities; provide performance reports to the Director and campus stakeholders with actionable insights.
• Optimize website user experience and conversion; analyze user journey and identify drop-off points; implement improvements to website navigation, page speed, and mobile responsiveness; track conversion metrics and recommend changes to improve performance.
• Ensure the website meets Section 508 Accessibility Standards and WCAG 2.1 guidelines; conduct ongoing accessibility audits; work with campus colleagues to develop accessible digital content.
• Implement Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)with strategies to improve organic search visibility; implement keyword research and on-page optimization; monitor performance metrics.
• Manage the college's CMS platform; customize and maintain CMS functionality; install and update plugins and third-party integrations; ensure CMS security and performance.
• Manage relationships with vendors providing hosting, accessibility services, mobile app development, chatbot deployment, and related web services.
• Monitor website uptime, page load speeds, and overall performance; work with IT and hosting vendors to maintain server stability.
• Monitor the website to ensure brand standards, visual consistency, and messaging alignment across all pages.
• Ensure website domain and hosting registrations are current; manage website-based subscriptions; maintain Google Business and Bing Places listings.
• Provide occasional audiovisual and technical support as needed for college activities, and assist with photography, video, and audio support.
• Perform other duties as assigned by the Director.

Qualifications

• Associate’s Degree or equivalent from a regionally accredited institution in Computer Science, Web Development, Marketing, Communications, or related field
• Three (3) years of website management and content management system (CMS) administration experience
• Google Analytics skills and experience with web analytics platforms
• Strong understanding of accessibility standards
• Experience with website content management systems
• Knowledge of SEO best practices and implementation
• Excellent written and verbal communication skills
• Ability to manage multiple projects and work well under deadlines
• Strong organizational skills and attention to detail

Preferred Qualifications

• Bachelor's Degree in Web Development, Information Technology, Marketing, Communications, or related field
• Experience in higher education website management
• Google Analytics certification or advanced training
• Experience with conversion optimization and A/B testing
• Experience managing third-party vendor relationships
• Knowledge of mobile app development and chatbot platforms
• Project management experience
• Understanding of digital marketing and marketing metrics
• Must be able to manage multiple priorities and deadlines
• Must be detail-oriented and quality-focused
• Must be flexible and adaptable to changing technology and institutional priorities
• Must be able to work a flexible schedule as needed
• Must be comfortable learning new technologies and software platforms
• Must be able to lift and carry light objects within safety limits

Physical Requirements

• General office environment with the ability to stand or sit for prolonged periods
• Ability to travel independently and navigate multiple campuses
• Ability to lift, move, or transport independently up to 25 lbs.
• Ability to climb a ladder and/or step stool, bend, stoop, kneel, etc.

Application Procedures

Applicants may apply at www.lawsonstate.edu. For questions please contact the Office of Human Resources at 205-929-3408. A complete application packet consists of a cover letter, an online application, a current resume, and a copy of relevant post-secondary transcripts.