The Workforce Education Outreach Coordinator serves as a key ambassador for Workforce Education programs, increasing awareness, access, and enrollment opportunities for prospective and current students. This position develops and implements outreach, recruitment, and engagement strategies that connect diverse populations with educational pathways, workforce training, financial assistance programs, and support services. The Outreach Coordinator builds and maintains strong partnerships with…
community organizations, workforce development agencies, employers, schools, and campus stakeholders to expand program visibility and create pathways to student success.
Working collaboratively with campus and community partners, the Outreach Coordinator helps advance the college's mission of expanding educational access, economic mobility, and workforce opportunities for students and communities. This position reports to the Director of Workforce Education.
ABOUT THE COLLEGE:
Green River College's student body is made up of approximately 41% Academic Transfer students, 34% Professional-Technical students, 15% Adult Basic Education student, and 3% Applied Bachelor degrees. Green River College has four campuses, including the main campus in Auburn, Washington, with satellite campuses in Kent, downtown Auburn, and Enumclaw. Green River programs serve high school graduates, Running Start students (dual enrollment in local high schools and the college), those seeking retraining for the workforce, international students, students learning English, and Continuing Education students. Green River's service areas are increasingly ethnically diverse, comprising African Americans, African immigrants, Asian Americans, Asians, Latinx, Native Americans, Pacific Islanders, and Middle Eastern Americans, among other communities.
COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION:
We commit to be an anti-racist institution where all students, faculty, and staff receive the access, resources, and services needed to achieve their educational, career, and personal goals. Green River College makes social and economic justice, equity, and inclusion our highest priorities.
The Green River College definition of equity encompasses all identities, including but not limited to race, ethnicity, economic status, gender identity, sexual identity, disability, religion/spirituality, immigration status, age, and culture. We understand individual needs vary widely, and the effects of discrimination and historical oppression must be taken into account while aiming for equitable opportunities and outcomes for all.
Community and Campus Outreach
- Provide excellent customer service and information about Workforce Education programs and services to community members, employers, and partner organizations
- Develop and implement outreach, recruitment, and engagement strategies that increase awareness of Workforce Education opportunities among diverse student populations and community partners
- Collaborate with external organizations to plan, promote, and participate in recruitment events, community outreach activities, and student engagement initiatives
- Partner with College Relations to develop and implement annual marketing, communication, and recruitment plans
- Create and distribute outreach materials, marketing content, and program information through a variety of communication channels to increase program visibility and engagement
- Identify and implement innovative and culturally responsive recruitment strategies that effectively engage underserved and historically marginalized populations
- Represent Green River College and Workforce Education programs at community events, workforce development meetings, employer forums, career fairs, school visits, and partner organization activities
- Facilitate classroom presentations, orientations, workshops, and individual appointments that connect prospective and current students with Workforce Education opportunities and resources
- Utilize labor market information, community needs assessments, and enrollment data to inform outreach activities and recruitment priorities
- Maintain accurate records of outreach activities, community partnerships, referrals, event participation, recruitment efforts, and enrollment outcomes
- Track and report outreach, recruitment, enrollment, and retention metrics to evaluate program effectiveness and support continuous improvement efforts
- Participate in workforce development, community partner, Employment Security, and WARN meetings to stay informed of regional workforce trends, layoffs, labor market conditions, and employment opportunities
Student Engagement
- Demonstrate multicultural competence (including an awareness and understanding of historically minoritized populations) and maintain an educational and work environment that affirms commitment to equity, diversity, and inclusion
- Identify and address barriers to success, and connect students with resources and support services that promote persistence, completion, and achievement of educational and career goals that lead to gainful employment outcomes
- Provide culturally responsive guidance to new/prospective, current and returning students by providing them with information regarding Workforce Education eligibility, admission process, registration procedures, financial aid, academic and professional/technical programs within the college
- Promote student participation in campus activities, workforce development opportunities, career exploration events, and support programs that enhance academic, personal, and professional success
- Conduct proactive outreach to students who may be at risk of disengagement and connect them with appropriate resources, services, and support programs
- Collaborate with campus departments and community partners to identify student needs, improve engagement efforts, and strengthen pathways to student success
- Maintain accurate records of outreach efforts, student contacts, referrals, and engagement outcomes to support continuous improvement and program effectiveness
Program Coordination and Support
- Provide exceptional customer service and responsive support to prospective and current students, community members, and campus partners through virtual, phone, email, and in-person interactions, utilizing an equity-minded approach that promotes access, inclusion, and student success
- Coordinate outreach and recruitment activities that increase awareness of Workforce Education programs, services, and funding opportunities among diverse student populations and community partners
- Develop, maintain, and strengthen collaborative partnerships with campus departments, community-based organizations, workforce development agencies, employers, and educational partners to expand program visibility and referral networks
- Serve as a Workforce Education ambassador by representing the college at outreach events, community meetings, career fairs, information sessions, and workforce development activities
- Support the planning, coordination, and implementation of student engagement initiatives, workshops, orientations, resource fairs, and special events that promote enrollment and student success
- Maintain current knowledge of Workforce Education programs, workforce development trends, labor market information, funding opportunities, and community resources to support strategic outreach and recruitment efforts
- Track and maintain accurate records of outreach activities, community partnerships, referrals, recruitment efforts, and enrollment outcomes to support program evaluation and continuous improvement
- Participate in professional development, workforce development meetings, and community partnership activities to enhance knowledge, strengthen community connections, and support student success
- Perform other duties as assigned by the Director of Workforce Education
Minimum Qualifications:
- Bachelor's degree and two (2) years of experience in human services, workforce development, student services, and recruitment, or a related field; OR an Associate's degree and three (3) years of related experience
- Demonstrated ability to communicate effectively, both verbally and in writing, with diverse students, colleagues, employers, and community partners
- Experience developing and maintaining collaborative partnerships with employers, educational institutions, workforce agencies, and other external partners
- Strong presentation, public speaking, and interpersonal skills with the ability to engage diverse audiences in a professional manner
- Ability to work independently and collaboratively, exercise sound judgment, and demonstrate initiative in a fast-paced and evolving environment
- Understanding of the barriers and challenges faced by historically underserved and marginalized populations, including individuals experiencing poverty, housing insecurity, unemployment, displacement, disability, veteran status, refugee or immigrant status, and justice impacted
- Demonstrated organizational skills with the ability to manage multiple priorities, coordinate events and projects, maintain accurate records, and meet deadlines with a high level of attention to detail
- Proficiency with Microsoft Office applications, databases, social media platforms, and other communication and outreach technologies
- Experience planning, coordinating, and implementing outreach, recruitment, community engagement, or public facing events and activities
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