CESBM Campuses

The Center for Entrepreneurship and Small Business Management at the University of Johannesburg offers a dynamic range of programs designed to foster innovation, business acumen, and entrepreneurial skills among students. Located at the Kingsway Campus in Auckland Park, this center is dedicated to equipping individuals with the tools needed to start and manage successful small businesses or to innovate within larger organizations.

• Entrepreneurship Development Program: This flagship course focuses on the fundamentals of starting a business, including ideation, business model development, market analysis, and funding strategies. Students engage in practical projects to simulate real-world entrepreneurial challenges.
• Small Business Management: Tailored for aspiring business owners, this course covers essential topics such as financial management, marketing strategies, human resources, and operational efficiency. It emphasizes sustainable practices for long-term success.
• Innovation and Technology in Business: This program explores how technology can be leveraged to create competitive advantages in small businesses. Topics include digital marketing, e-commerce, and the integration of emerging technologies like AI and blockchain.
• Social Entrepreneurship: Focused on creating businesses with a social impact, this course teaches students how to address societal challenges through innovative business solutions while maintaining profitability.
• Business Incubation and Mentorship: Beyond traditional coursework, the center offers incubation support and mentorship programs, connecting students with industry experts and providing access to resources for launching startups.

These courses are delivered through a blend of theoretical instruction and hands-on experience, ensuring graduates are well-prepared to navigate the complexities of entrepreneurship and small business management in South Africa and beyond.