Zhejiang Tourism College's Main Campus offers a comprehensive range of programs focused on tourism, hospitality, and related fields, preparing students for dynamic careers in the global tourism industry. The curriculum emphasizes practical skills, theoretical knowledge, and innovative approaches to meet the evolving demands of the sector.
- Tourism Management: This core program covers destination planning, marketing strategies, sustainable tourism practices, and visitor experience enhancement. Students learn to develop tourism policies, analyze market trends, and manage tourism enterprises effectively.
- Hotel Management: Courses delve into front office operations, housekeeping, food and beverage services, and revenue management. Emphasis is placed on customer service excellence, international hospitality standards, and operational efficiency in luxury and boutique hotels.
- Leisure and Recreation Management: Exploring outdoor activities, event planning, and recreational facility management, this program teaches students to design leisure programs that promote health, wellness, and community engagement.
- Cultural Heritage Tourism: Students study the preservation of cultural sites, heritage interpretation, and authentic cultural experiences. The curriculum includes museum management, archaeological tourism, and the integration of local traditions into modern tourism products.
- International Tourism and Foreign Languages: Combining language proficiency in English, Japanese, Korean, and other languages with cross-cultural communication skills, this program prepares graduates for roles in international tour operations, airline services, and global hospitality chains.
- Eco-Tourism and Sustainable Development: Focused on environmental conservation, this track covers green tourism initiatives, wildlife protection, and community-based tourism models that balance economic growth with ecological sustainability.
- Digital Tourism and E-Commerce: In the digital age, courses address online marketing, virtual reality tours, big data analytics in tourism, and e-platform development for booking and customer engagement.
- Event Management and MICE (Meetings, Incentives, Conferences, Exhibitions): Training in event logistics, budgeting, risk management, and creative event design for corporate and leisure events.
Additionally, the campus provides specialized vocational training in culinary arts, tour guiding, and aviation services, with hands-on experiences through internships, simulations, and industry partnerships. The programs integrate cutting-edge research in tourism innovation, ensuring graduates are equipped to lead in a competitive, post-pandemic tourism landscape. With a strong emphasis on internationalization, students participate in exchange programs and study tours abroad. The college's commitment to quality education is reflected in its state-of-the-art facilities, including mock hotel suites, tourism labs, and a dedicated cultural center. Overall, these courses foster entrepreneurial skills, ethical practices, and a deep understanding of China's rich tourism heritage while addressing global challenges like overtourism and climate change. This holistic approach ensures that alumni contribute meaningfully to the industry's growth, promoting responsible and inclusive tourism worldwide.
