In the vibrant streets of Rio de Janeiro, a beloved tradition is experiencing a powerful resurgence as residents prepare for the 2026 FIFA World Cup. Neighborhoods across the city are transforming ordinary roads and sidewalks into expansive canvases of green and yellow, reviving a custom that has united communities for nearly five decades. This revival comes at a time when Brazil seeks its sixth World Cup title, the first since 2002, infusing the urban landscape with renewed energy and collective hope.

The practice of painting streets ahead of major football tournaments dates back to the late 1970s in certain Rio neighborhoods. On Rua Pereira Nunes in Vila Isabel, for instance, locals have gathered every four years since 1978 to create ground-level murals and wall decorations. What began as a spontaneous expression of fandom has evolved into a structured community ritual that strengthens social bonds and celebrates Brazil's deep-rooted passion for the sport. Over the years, the tradition has spread to other areas, though it experienced a noticeable dip during the 2018 and 2022 tournaments due to various social and economic factors.

This year marks a notable comeback, with entire blocks in neighborhoods such as Tijuca and Saude turning into open-air galleries. Residents have painted walls, kerbs, and street corners in the national colors, often incorporating phrases like "Rumo ao hexa" to express aspirations for the sixth championship. In favelas including Mare and Rocinha, community members have pooled resources to fund materials and organize overnight painting sessions, resulting in intricate designs that feature football icons alongside everyday symbols of Brazilian life. These efforts highlight how the tradition serves both as artistic expression and a means of fostering neighborhood pride.

The social dimension of this street art revival cannot be overstated. Painting sessions bring together families, friends, and neighbors who might not otherwise interact regularly. Volunteers of all ages participate, from children adding simple brushstrokes to experienced artists guiding more complex compositions. The activity creates a festive atmosphere filled with music, food, and conversation, turning preparation for the tournament into a shared cultural experience. In a city known for its diversity, these projects also promote inclusivity, drawing participants from varied backgrounds who share a common love for the national team.

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Recognizing the cultural value of these decorations, Rio de Janeiro City Hall has introduced its first official contest dedicated to World Cup-themed street art. The "Concurso Carioca: O Rio nas Cores do Hexa," organized by the Municipal Culture Department, invites entries from streets, alleys, and lanes across the city. The initiative aims to reward creative decorations, encourage community engagement, and promote the occupation of public spaces in a positive way. Registration, initially closing in early June, has been extended to June 20, allowing more neighborhoods to participate and showcase their work.

Beyond aesthetics, the street paintings carry deeper significance in the context of Brazilian football culture. They reflect the nation's enduring optimism about the Seleção, even after years without a title. As the team prepares under new leadership, these visual displays serve as morale boosters for fans and a reminder of the unifying power of sport. In favelas and middle-class areas alike, the murals act as landmarks that draw visitors and media attention, putting local communities in the global spotlight during the tournament.

Comparisons to previous cycles reveal both continuity and evolution. While earlier iterations focused primarily on flags and basic color schemes, current efforts incorporate more sophisticated graffiti techniques and thematic elements tied to current players and historical moments. Social media has played a role in amplifying the trend, inspiring more streets to join in and sharing images that reach international audiences. This digital dimension has helped sustain momentum that might otherwise have faded.

Challenges remain, however. Organizing large-scale painting requires coordination, funding for supplies, and permissions for public spaces. Some areas face logistical hurdles related to traffic and weather, yet the enthusiasm has overcome these obstacles in participating neighborhoods. City officials have emphasized safety and community involvement to ensure the projects remain positive contributions to urban life.

Photo by Benjamin Chambon on Unsplash

Looking ahead to the 2026 tournament and beyond, the revival suggests a lasting resurgence of this street art custom. With the World Cup hosted across North America, Brazilian fans are channeling their excitement into creative outlets at home. The tradition not only beautifies the city but also preserves a unique aspect of carioca identity, blending art, sport, and social connection in ways that resonate far beyond the pitch.

Observers note that such community-driven initiatives can have ripple effects, encouraging similar expressions of cultural pride in other Brazilian cities. As the tournament progresses, these painted streets will likely become gathering points for celebrations and viewing parties, extending their role from preparation to ongoing festivity. The combination of historical continuity and fresh innovation positions this revival as a highlight of Brazil's World Cup journey.