Rate My Professor Alan Dick

Alan Dick is an Associate Professor of Marketing in the School of Management at the University at Buffalo, where he applies consumer behavior phenomena to marketing strategy. His research interests include consumer inference making, customer loyalty, and the marketing of private label brands. Dick earned his Ph.D. in Marketing from the University of Florida in 1989, an M.A. in Marketing in 1985, and a B.S.B.A. in Marketing in 1981, all from the University of Florida's College of Business Administration. He joined the University at Buffalo in August 1987 as Assistant Professor of Marketing, advancing to Associate Professor in September 1996. He served as Chairman of the Marketing Department from Fall 2006 to Summer 2025 and as Director of the Center for Relationship Marketing from Spring 2007 to Summer 2025. Dick also holds roles as Marketing Department PhD Program Coordinator and member of the School of Management PhD Program Committee and Computer Planning and Allocation Committee.

Dick's scholarly contributions have profoundly influenced marketing scholarship. His seminal paper, 'Customer Loyalty: Toward an Integrated Conceptual Framework,' co-authored with Kunal Basu and published in the Journal of the Academy of Marketing Science in 1994, received the Jagdish N. Sheth Award for Best Article of 1994 and has garnered over 15,000 citations. Other key publications include 'Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality' (Journal of Marketing, 1994, with Paul Richardson and Arun Jain), 'Household Store Brand Proneness: A Framework' (Journal of Retailing, 1996, with Paul Richardson and Arun Jain), 'Memory-Based Inferences During Consumer Choice' (Journal of Consumer Research, 1990, with Dipankar Chakravarti and Gabriel Biehal), 'Correlates of Store Brand Proneness: Some Empirical Observations' (Journal of Product & Brand Management, 1995), 'Using Membership Fees to Increase Customer Loyalty' (Journal of Product & Brand Management, 1995), and 'The Impact of Sunk Cost on Customer Loyalty' (Psychology & Marketing, 1998, with Ken Lord). He has been awarded University at Buffalo School of Management Summer Research Fellowships in 1991, 1992, and 1994, and a Summer Teaching Fellowship in 1993. Inducted into Alpha Mu Alpha, Beta Gamma Sigma, Phi Kappa Phi, and Golden Key honor societies, Dick teaches courses such as Principles of Marketing (MGM 301), Marketing Research (MGM 403), Consumer Behavior (MGM 404/651), and Ph.D. Seminar in Experimental Design (MGM 796). He has served on numerous dissertation committees, supervised independent studies, and contributed to university service on the Faculty Senate (2016-2020), President’s Brand Council (2015), Provost’s Chairs Advisory Committee (2014-2016), and others. Dick reviews for journals including Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Retailing, and is active in the American Marketing Association and Association for Consumer Research.