Rate My Professor Andrea Isoni

Professor Andrea Isoni is Professor of Behavioural Science at Warwick Business School, University of Warwick, where he serves as Head of the Behavioural Science Group and co-lead of the University's interdisciplinary spotlight on Behaviour. He joined the Behavioural Science Group in 2012. Isoni holds a PhD in Economics from the University of East Anglia (2009), along with an MA and BSc from Italy. Prior to his current role, he was Lecturer in Environmental and Resource Economics at the School of Environmental Sciences, University of East Anglia. He also held Research Fellow positions at the Centre for Behavioural and Experimental Social Science and the Department of Economics, both at the University of Warwick. As a key member of the Network for Integrated Behavioural Science, he contributes as a Co-Investigator.

An experimental and behavioural economist, Andrea Isoni studies human behaviour under controlled laboratory conditions, integrating insights from economic theory and cognitive psychology. His main research interests include individual decision-making, particularly reference-dependent preferences, decisions under risk and uncertainty, and critiques of the nudging approach. He also examines how market interactions influence preferences and aspects of strategic behaviour such as coordination, bargaining, and other-regarding behaviour. Notable publications include 'Boundedly rational expected utility theory' (2018, with D. Navarro-Martinez et al.), 'The willingness-to-accept/willingness-to-pay disparity in repeated markets: loss aversion or ‘bad-deal’ aversion?' (2011, Theory and Decision), 'Deception aversion, norm violation and consumer responses to prosocial initiatives' (2023, with D. Alempaki et al.), and 'The Pizza Night Game: Efficiency, Conflict and Inequality' (2018, with R. Sugden et al.). His work has appeared in journals such as PLoS ONE, Journal of Risk and Uncertainty, and Behavioural Public Policy, contributing to advancements in behavioural economics. Isoni teaches Behavioural Microeconomics on the MSc in Behavioural and Economic Science and Behavioural Economics on the MSc in Business.