Rate My Professor Aneeshta Gunness

Dr. Aneeshta Gunness is a Senior Lecturer in the School of Management and Marketing, Faculty of Business and Law, at Curtin University in Perth, Australia. She holds a PhD from Monash University, a Certificate from the University of Cambridge, and a Bachelor of Business. Since 2014, she has been actively involved in teaching marketing courses and conducting research that bridges consumer behavior and educational innovation. Her career trajectory includes prior affiliations with Monash University, where she contributed to studies on consumer decision-making and retail dynamics.

Gunness's research specializations encompass sustainability education, consumer psychology, educational technology, retail strategies, and consumer decision-making processes. She examines the efficacy of pedagogical approaches like flipped learning, transmedia play, and immersive virtual reality in enhancing student engagement, motivation, and learning outcomes in higher education settings. Key publications include 'Effect of student responsiveness to instructional innovation on student engagement in semi-synchronous online learning environments' (Computers & Education, 2023; 61 citations), 'How mindset and store familiarity impact online stockout responses' with Harmen Oppewal (International Journal of Retail & Distribution Management, 2020; 23 citations), 'Engaging Higher Education Learners With Transmedia Play' with Sonia Dickinson-Delaporte (Marketing Education Review, 2020; 46 citations), and 'Transformative learning through immersive experiences in sustainable cities' (2024). Her scholarship has amassed over 138 citations on Google Scholar, influencing discussions in marketing education and consumer studies. Gunness has earned accolades for her teaching, including the 2017 Curtin University Award for Contributions to Student Learning, University Teaching and Learning Awards, and Faculty Teaching and Learning Awards. As Principal Investigator, she leads the 2024 AAUN Partnership & Research Development Fund project on virtual global learning for sustainability education, collaborating with researchers from Curtin University, University of Cape Town, and University of Mauritius. She also supervises higher degree research students and contributes to pedagogical innovation initiatives at Curtin.