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Aric Rindfleisch
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About Aric
Academic Profile
Academic Background: Ph.D. in Marketing, University of Wisconsin-Madison, 1997.
Research Interests: Consumer behavior, branding, and innovation marketing.
Appointments: Professor, Eller College of Management, University of Arizona (previously at University of Illinois).
Publications:
- Articles in Journal of Marketing and Journal of Consumer Research.
Additional Contributions: Editorial board member for marketing journals.