Rate My Professor David Dean

David Dean serves as Associate Professor of Marketing and Head of the Department of Agribusiness and Markets within the Faculty of Agribusiness and Commerce at Lincoln University, New Zealand. He joined Lincoln University in 1993 and has progressed through various academic roles, including programme director for the Master of Business (Global Management and Marketing). Holding a PhD, Dean currently supervises four PhD students and one Master's student, focusing on advanced topics in marketing and consumer behavior. His career emphasizes contributions to agribusiness education and research, fostering a collegial academic environment at the institution.

Dean's research specializations include marketing strategy, consumer perceptions and loyalty, service quality, tourism experiences, halal products, food preferences, and acceptance of sustainable alternatives like plant-based and insect proteins. He has an extensive publication record, with 113 research items and over 3,484 citations documented on ResearchGate. Key publications feature 'The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty' (2017, International Journal of Quality and Service Sciences, 836 citations), 'The mediating role of perceived value on the relationship between service quality and customer satisfaction: Evidence from Indonesian airline passengers' (2016, Procedia Economics and Finance, 378 citations), 'Revisiting firm characteristics, strategy, and export performance relationship: A survey of the literature and an investigation of New Zealand small manufacturing firms' (2000, Industrial Marketing Management, 316 citations), 'The formation of visitor behavioral intention to creative tourism: the role of push-pull motivation' (2019, Asia Pacific Journal of Tourism Research, 280 citations), 'Mobile banking adoption in Islamic banks: Integrating TAM model and religiosity-intention model' (2020, Journal of Islamic Marketing, 232 citations), 'Tourist experience in halal tourism: what leads to loyalty?' (2021, Current Issues in Tourism, 170 citations), and 'Drivers and inhibitors in the acceptance of meat alternatives: The case of plant and insect-based proteins' (2020, Foods, 137 citations). These works demonstrate his influence on understanding consumer drivers in global markets, particularly in tourism, Islamic marketing, and innovative food products. Dean also holds editorial positions and international advisory appointments, enhancing his impact in the academic community.