JD

Jason Doyle

Griffith University

170 Kessels Rd, Nathan QLD 4111, Australia
4.25/5 · 4 reviews

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4.008/20/2025

Brings real-world examples to learning.

4.005/21/2025

Encourages students to ask questions.

4.002/27/2025

Always positive and motivating in class.

5.002/17/2025

Always goes above and beyond for students.

About Jason

Professional Summary: Professor Jason Doyle

Professor Jason Doyle is a distinguished academic at Griffith University, Australia, with a robust profile in sport management and marketing. His expertise lies at the intersection of consumer behavior, branding, and the business of sport, contributing significantly to both academic research and industry practice.

Academic Background and Degrees

Professor Doyle holds advanced qualifications in sport management and related fields. While specific details of his degrees and institutions are not fully disclosed in public records, his academic standing and contributions at Griffith University affirm a strong educational foundation in business and sport studies.

Research Specializations and Academic Interests

Jason Doyle specializes in sport marketing, with a focus on consumer engagement, brand management, and the psychological factors influencing sport consumption. His research explores how fans interact with sport brands and the implications for marketing strategies in the sport industry. He is also interested in the role of technology and digital platforms in shaping sport business practices.

Career History and Appointments

  • Associate Professor, Department of Tourism, Sport and Hotel Management, Griffith University, Gold Coast, Australia (current position as per public records)
  • Active contributor to Griffith Business School’s research initiatives in sport management

Major Awards, Fellowships, and Honors

While specific awards and honors are not widely documented in accessible public sources, Professor Doyle’s consistent publication record and academic standing at Griffith University suggest recognition within the sport management academic community. Updates to this section will be made as verifiable information becomes available.

Key Publications

Professor Doyle has authored and co-authored numerous peer-reviewed articles and book chapters in the field of sport marketing and management. Below is a selection of his notable works based on publicly available data:

  • Doyle, J. P., Lock, D., Funk, D. C., Filo, K., & McDonald, H. (2017). ‘I was there from the start’: The identity maintenance strategies used by fans to combat the threat of losing. Sport Management Review, 20(2), 184-197.
  • Doyle, J. P., Filo, K., Lock, D., Funk, D. C., & McDonald, H. (2016). Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption. Sport Management Review, 19(5), 506-519.
  • Doyle, J. P., Pentecost, R. D., & Funk, D. C. (2014). The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity. Sport Management Review, 17(3), 310-323.

Influence and Impact on Academic Field

Professor Doyle’s research has made a notable impact on the field of sport management, particularly in understanding fan behavior and the application of marketing principles to sport organizations. His work on fan identity and engagement has informed both academic discourse and practical strategies for sport businesses. His publications in high-impact journals like Sport Management Review underscore his influence in shaping contemporary sport marketing research.

Public Lectures, Committee Roles, and Editorial Contributions

While specific details of public lectures or committee roles are not extensively documented in public sources, Professor Doyle is known to contribute to academic conferences and seminars within the sport management domain. He also serves as a reviewer and contributor to leading journals in his field, supporting the advancement of rigorous research standards. Further details will be updated as they become publicly available.