Rate My Professor Jay Weerawardena

Associate Professor Jay Weerawardena serves as Associate Professor of Strategic Marketing in the School of Business, Faculty of Business, Economics and Law at the University of Queensland. He earned a Bachelor of Economics, a Master of Business Administration (coursework), and a Doctor of Philosophy from the University of Queensland. His research interests encompass social entrepreneurship and social innovation-led dual value creation, non-profit brand vulnerability and building resilient non-profit brands, business model innovation in social purpose organizations, big data and marketing analytics capabilities in digital innovation and firm competitive strategy, value co-creation in digital services contexts, and dynamic capabilities and innovation-based competitive advantage. Weerawardena is co-lead of the UQ Business School Research Hub on Social Impact and Social Enterprises, and he is an elected member of the UQ Academic Board and its Assessment Sub-Committee. He has delivered keynote and plenary presentations and led special topic sessions at international conferences.

Weerawardena has served on editorial boards of international journals, including as Associate Editor of the Journal of Social Entrepreneurship, and co-edited special issues in the Journal of Business Research (2021) on business model innovation in social purpose organizations, Industrial Marketing Management (2011) on capabilities, innovation and competitive advantage, Journal of World Business (2007) on accelerated internationalization of born global firms, and International Journal of Non-profit and Voluntary Sector Marketing (2008) on non-profit competitive strategy. He is a Fellow and Certified Marketing Practitioner of the Australian Marketing Institute. Notable honors include Google Scholar Classic Paper status (2017) for 'Investigating Social Entrepreneurship: A Multidimensional Model' (Journal of World Business, 2006, co-authored with G. Sullivan Mort) and the AMA Gerald E. Hills Best Paper on Entrepreneurial Marketing award (2022) for 'Advancing Entrepreneurial Marketing: Evidence from Born Global Firms'. Key publications include 'Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation' (Journal of Business Research, 2019), 'The learning subsystem interplay in service innovation in born global service firm internationalization' (Industrial Marketing Management, 2019), 'The central role of knowledge integration capability in service innovation-based competitive strategy' (Industrial Marketing Management, 2018), and 'Strategic use of social media in marketing and financial performance: the B2B SME context' (Industrial Marketing Management, 2023). His research has been supported by ARC Discovery Projects, UQ Research Development Grants, and current Social Enterprise Research Grants for building resilient social enterprises in Queensland (2024-2025).