Rate My Professor Jeffrey Wallman

Wallman's research centers on marketing strategy, customer focus, product innovation, regret anticipation in decision-making, and applications of Peter Drucker's ideas to institutional innovation and strategic transactions. His key publications include 'Explicating hearing the voice of the customer as a manifestation of customer focus and assessing its consequences' in the Journal of Product Innovation Management (2012, cited 96 times); 'Clinging to slim chances: the dynamics of anticipating regret when developing new products' in the Journal of Product Innovation Management (2013, cited 27 times); 'Fields of opportunity: How marketers design the transaction game with transaction field maps' in Industrial Marketing Management (2014, cited 8 times); 'Strategic transactions and managing the future: A Druckerian perspective' in Management Decision (2010, cited 19 times); and 'An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership' in the Journal of the Academy of Marketing Science (2009, cited 19 times). Wallman has received the Beta Gamma Sigma Professor of the Year award in 2018 and the Outstanding Lecturer award from the College of Business. His publications have collectively amassed over 160 citations, contributing to advancements in marketing theory and practice.