Rate My Professor Jennifer Argo

Jennifer Argo is a Professor at the Alberta School of Business, University of Alberta, in the Department of Marketing, Business Economics and Law. She holds the position of Carthy Professor of Marketing. Her research interests include social influences and social marketing. Her teaching interests encompass consumer behaviour, strategic marketing, and integrated marketing communications. She teaches courses such as MARK 320 - Consumer Behavior.

Argo earned her Ph.D. in Marketing from the University of Manitoba in 2003. She has served as Professor at the University of Alberta since 2014. She was a Visiting Professor at the Rotterdam School of Management, Erasmus University, from 2018 to 2019. In 2026, she received the SCP Fellow Award. Her work has garnered over 5,000 citations across numerous publications.