Rate My Professor Jim Sundali

Sundali's research interests center on judgment and decision making, behavioral finance, and behavioral economics. He teaches core strategic management courses at the undergraduate and MBA levels, electives in decision making and negotiation, and a Ph.D. seminar in managerial decision making. He also leads a summer travel class, "Leadership Insights from the Humanities," in New York City. Notable publications include "Risk aversion and social influence" (Experimental Economics, 2025), "Behavioral Responses to Losses Disguised as Wins: A Field Study of Slot Machine Players" (Journal of Gambling Studies, 2023), "Investor beliefs in the midst of a market crash and the COVID 19 pandemic: Survey and experimental evidence" (Decision, 2021), "An empirical investigation of wagering behavior in a large sample of slot machine gamblers" (Journal of Economic Behavior & Organization, 2020), "Temptation and Retirement Accounts: A Story of Time Inconsistency and Bounded Rationality" (Athens Journal of Business & Economics, in press), "The effect of early and salient investment experiences on subsequent asset allocations—An experimental study" (Journal of Behavioral and Experimental Finance, 2018), and "Managing a 401K account: An experiment on asset allocation" (Journal of Behavioral Finance, 2009). He is inducted into the University of Nevada, Reno Business Strategy Game Hall of Fame.