Rate My Professor Joseph Sia

Dr. Joseph Sia is a Senior Lecturer in the Department of Management, Marketing and Digital Business within the Faculty of Business at Curtin University Malaysia, located at the Miri, Sarawak campus. With a PhD, his research centers on consumer behavior, digital marketing, educational technology, and tourism. His scholarly work explores critical areas such as factors influencing students' college choice decisions, the adoption of innovative technologies like drone food delivery services, the role of emojis in enhancing instructor credibility and student learning motivation, sustainable practices including food waste separation and reusable containers, and the impacts of COVID-19 on social wellbeing, panic buying, MICE (Meetings, Incentives, Conferences, and Exhibitions), and transitions to blended teaching post-pandemic.

Dr. Sia's academic career at Curtin University Malaysia has produced a substantial body of peer-reviewed publications. Notable contributions include 'Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework' (2010), 'Post-Secondary Students’ Behaviour in the College Choice Decision' (2011), 'Students' choice of international branch campus in Malaysia: a gender comparative study' (2020), 'Embracing an uncertain future: COVID-19 and MICE in Malaysia' (2020), 'To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic' (2021), 'Transitioning from online teaching to blended teaching in the post-pandemic era: What has COVID-19 taught us?' (2023), 'Green meets food delivery services: consumers' intention to reuse food delivery containers in the post-pandemic era' (2023), 'Do emojis really help us to communicate better? Investigating instructor credibility, students’ learning motivation, and performance' (2024), and 'Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?' (2024). He has earned accolades such as the Anak Sarawak Appreciation Award 2009 from the Sarawak Convention Bureau and recognition as the Highest RPI Point Earner for Publications at Curtin Sarawak. Dr. Sia supervises PhD students, contributes to knowledge transfer programs with indigenous communities, and advances understanding of consumer intentions, security preparedness, and green practices in various sectors.