Rate My Professor Keri Larson

Keri Larson serves as Assistant Professor of Business Administration in the Williams School of Commerce, Economics, and Politics at Washington and Lee University, a position held since July 2017. She teaches courses that enable students to understand and apply data in management, serving as core faculty for the Data Science Minor. Previously, Larson was Assistant Professor of Information Systems at Louisiana State University from August 2015 to July 2017 and at the University of Alabama at Birmingham from August 2012 to August 2015. She earned a Ph.D. in Management Information Systems from the University of Georgia in 2012, with a dissertation titled “Tying Social Media to Firm Performance” and a minor in Health Law and Public Policy, along with an A.B. from the University of Chicago in 2006, concentrating in Law, Letters, and Society.

Larson's research interests encompass text mining and unstructured data analytics, business value of social media, information systems and identity, organizational responses to innovation, healthcare information systems, and data analytics pedagogy. Key publications include “Can AI Level the Playing Field? How AI-Assisted Assessment Impacts Gender Bias in Student Evaluations of Marketing Instructors,” co-authored with Michelle Cowan and Gavin Fox in the Journal of Marketing Education (August 2025), which received an honorable mention for Outstanding Article of the Year; and “Take my word for it? The role of projected certainty signaling and certainty alignment in reward crowdfunding outcomes,” co-authored with Bright Frimpong, Fatima Mohammed, and Henry Junior Anderson in the Journal of Business Venturing Insights (2024). Additional works comprise “IT-Driven Identity Work: Creating a Group Identity in a Digital Environment” with Marie-Claude Boudreau and Carlos Serrano in Information and Organization (2014), “Social Media Management for the Small Business” in The Cooperative Accountant (2017), and multiple conference proceedings at ICIS, ECIS, and others. Honors include the Outstanding Teaching Assistant Award and Future Faculty Fellow from the University of Georgia (2011), and Effective Teaching Practice Certification from UAB (2012-2013). She has chaired departmental faculty search committees, served on the International Education Committee, and contributed as associate editor for ICIS tracks, while maintaining membership in the Association for Information Systems.