Rate My Professor lawrence cunningham

Cunningham's research specializations include service marketing, global marketing, and entrepreneurship, with expertise in international services, customer loyalty, apology strategies in service recovery, consumer demotion, customer relationship management, privacy violations in services, and luxury marketing. He has authored key publications such as 'A cost/benefit approach to understanding service loyalty' (Journal of Services Marketing, 2001), 'Perceived risk and the consumer buying process: internet airline reservations' (International Journal of Service Industry Management, 2005), 'Cross-cultural perspectives of service quality and risk in air transportation' (Journal of Air Transportation, 2002), 'Current Issues in Luxury Brand Research' (Journal of International Marketing Strategy, 2016), and 'Service Perceptions in China' (Journal of International Marketing Strategy, 2014). As managing editor of the Journal of International Marketing Strategy, he has edited special issues on international entrepreneurial marketing and luxury marketing, and served on editorial boards including the Journal of Service Management, Service Industries Journal, and Journal of Business Research. His career appointments encompass Accenture Term Professor of Marketing (2009-2012), Joseph and Martha Davis Term Professor of Marketing (2004-2007), Distinguished Research Professor and Fellow at EDHEC Business School (2003-2008), and Fulbright Distinguished Chair at the University of Linz (2006-2007). Major honors include the Business School Outstanding Teacher Award for Tenure Track Faculty (2013), Outstanding Researcher Award (1995), Co-Recipient of the Sorenson Award for Best Paper in the Journal of Air Transportation (2002), and Chancellor’s Urban Lectureship Award (2000). Cunningham's contributions have notably influenced scholarship on service quality, perceived risk, loyalty, and cross-cultural service dynamics in transportation and global markets.