Rate My Professor Mark Buschgens

Dr. Mark Buschgens serves as a Lecturer of Marketing in the Research School of Management within the College of Business and Economics at the Australian National University in Canberra. He holds a BSc, MDes (Hons), and PhD from RMIT University. Over the last 15 years, Buschgens has occupied academic and industry roles in marketing, design, and higher education across Australia, New Zealand, and Europe. His research centers on the intersection of branding, visual aesthetics, and consumer culture theory, examining how brands leverage visual elements to build imagined transnational communities, diasporic identities, and connections for marginalized groups. He employs qualitative approaches, including visual analysis, case studies, in-depth interviews, and co-design strategies.

Buschgens' scholarship appears in prominent outlets such as the European Journal of Marketing, Journal of Product & Brand Management, Journal of Brand Management, Social Sciences, and Convergence. Key publications include "Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity" (European Journal of Marketing, 2024, with Bernardo Figueiredo and Janneke Blijlevens), "Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design" (Journal of Product & Brand Management, 2024, with Figueiredo and Blijlevens), "Factors Influencing Seniors’ Anxiety in Using ICT" (Social Sciences, 2024, with Maria Reid et al.), "Critical visual analysis: advertising, branding and identity" (Handbook of Qualitative Research Methods in Marketing, 2024, with Jonathan Schroeder), and "Playing with persona: Highlighting older adults’ lived experience with the digital media" (Convergence, 2024, with Larissa Hjorth et al.). He has obtained substantial funding, including the ANU Futures Scheme grant worth AUD $145,000 over three years, an Australian Communications Consumer Action Network grant of AUD $90,000 for codesigning digital inclusion strategies with older adults, a Capability Development Fund grant of AUD $5,000, and doctoral scholarships and travel stipends totaling over AUD $100,000. His contributions advance fields like cultural branding, transnational consumption, visual methods, and diaspora studies.