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Stockholm University

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5.05/4/2026

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About Martin

Martin Johanson is an Associate Professor at Stockholm Business School, Stockholm University. He earned his PhD from the Department of Business Studies at Uppsala University in June 2001 and was appointed Docent in Business Administration there in 2003. His academic career includes serving as Full Professor and Chair of Marketing at Mid Sweden University from 2012 to 2017, Head of Research and Full Professor in Business Administration at Dalarna University from 2017 to 2021, and various positions at Uppsala University, including Promoted Professor from 2007 to 2012. Johanson has held visiting professorships and research positions at institutions such as Linnaeus University, University of South Carolina, King’s College London, and University College London. His research specializes in the internationalization processes of small and medium-sized enterprises, business networks, emerging markets, entrepreneurship, and related topics in marketing. He has secured notable funding, including the Jan Wallander Post-Doc Scholarship from Handelsbanken for 2002-2005 and grants from Handelsbankens forskningsstiftelser, NUTEK, Vinnova, and others for projects on SME internationalization and global strategies.

Johanson's key publications encompass books such as Networks Strategies for Regional Growth (edited with Heléne Lundberg, Palgrave Macmillan, 2011) and Managing Networks in Transition Economies (Elsevier, 2004), as well as articles including 'Speed and Synchronization in Foreign Market Network Entry: A Note on the Revisited Uppsala Model' (with Jan Johanson, Journal of International Business Studies, 2021), 'Rapid Internationalization and Exit of Exporters: The Role of Digital Platforms' (with Ziliang Deng et al., International Business Review, 2022), and 'Business Unpredictability, Improvisation, and Business Network Commitment in SME Market Entry' (International Small Business Journal, forthcoming). With 89 publications and over 2,760 citations on ResearchGate, his scholarship has advanced understanding in international business. Currently, he leads initiatives like a scholarship-funded project on entrepreneurship in Ukraine (SEK 450,000, 2023), the SACCess international research group, and serves as Professor representative for the Marketing section at Stockholm Business School, contributing to PhD supervision and seminars.