Rate My Professor Michelle Rego

Michelle Rego is an Assistant Teaching Professor in Northeastern University’s College of Professional Studies, specializing in the STEM-designated BS Digital Communication and Media program. She delivers principal instruction in courses such as Digital Communication Strategy and Principles of Marketing and Consumer Behavior. Before joining Northeastern in her current capacity, Rego served as a Professor in the Department of Marketing at Johnson & Wales University from 2018, having progressed from Associate Professor (2011–2018) to Assistant Professor (2007–2011). She previously worked as an Adjunct Professor in Northeastern’s Department of Marketing (2005–2007) and Online Adjunct Instructor in the School of Continuing Education (2006–2007). Rego holds a Ph.D. in Communication from the University of Connecticut (2017), an M.B.A. in Marketing from Bryant University (1997), and a B.S. in Marketing with a minor in Sociology from the University of Massachusetts Dartmouth (1991). Complementing her academic career, she possesses over ten years of professional experience, including Public Relations and Marketing Research Trainer at AAA Northeast (2002–2007), Director of Strategic Marketing Communication at Advertising (2000–2002), Vice President of Strategic Planning & Public Relations at Chaffee & Partners (1998–2000), and roles in Strategic Applications Marketing Manager and Product Manager at Philips Electronics (1994–1999).

Rego’s research focuses on health communication, purpose branding, and cause-related marketing campaigns, utilizing advanced methods like meta-analysis and meta-analytic structural equation modeling. Her key publications include “The Importance of Fit: A Predictive Model of Cause Marketing Effects” (Journal of Marketing Theory and Practice, 2021, co-authored with M. Hamilton), “Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-Profit Alliance Campaigns” (Journal of Nonprofit & Public Sector Marketing, 2020, with M.A. Hamilton and D. Rogers), and “The Impact of Mass Media-Delivered Family Planning Campaigns in Low- and Middle-Income Countries: A Meta-Analysis of Advertising and Entertainment-Education Format Effects” (Studies in Family Planning, 2021, with D. Rogers and L.B. Snyder). She has earned recognitions such as Top Paper Awards at the Eastern Communication Association (2019) and AEJMC (2018), along with civic honors including a Citizen Citation from the Mayor of Providence (2019). Rego also engages in service, serving as Co-chair of Northeastern’s Faculty Senate Academic Freedom Committee (2025–2026), and maintains certifications in Google Analytics, Qualtrics XM, and programmatic advertising.