Rate My Professor Pelin Demirel

Demirel's influential publications include 'Born to Be Green: New Insights into the Economics and Management of Green Entrepreneurship' (2017), 'Eco-Innovation and Firm Growth in the Circular Economy: Evidence from European SMEs' (2019), 'Unlocking innovation for net zero: constraints, enablers, and firm-level transition strategies' (2024), 'Innovation for the green transition: challenges and future perspectives' (2025), and 'Reconciling Circular Economy and Net Zero: Firm Capabilities to Resolve Sustainability Tensions' (2026). These works, along with studies on sustainable anaesthetic practices and IT-enabled green growth, have amassed over 3,300 citations, demonstrating substantial impact in strategy, innovation, and environmental management fields. She co-leads interdisciplinary initiatives, including workshops for UK policymakers on circular economy benefits and projects on bio-mining with microbes for critical metals. Demirel supervises PhD research on topics like the impact of environmental strategies on firm value and programmable cellulose biohybrids. Her contributions extend to policy mapping, ethnographic studies, and mixed-methods analyses in sustainability transitions, social entrepreneurship in tourism, and inclusive design engineering practices.