Rate My Professor Peter Popkowski Leszczyc

Professor Peter Popkowski Leszczyc is Professor of Marketing at the UQ Business School in the Faculty of Business, Economics and Law at the University of Queensland. He holds a Bachelor of Science and a Master of Business Administration (coursework) from New York University, as well as a Doctor of Philosophy from The University of Texas. Currently, he is Co-Lead of the Alliance for Social Impact Research Hub, a community of UQ Business School researchers studying organisations with social purposes, including charities, nonprofits, social enterprises, hybrid organisations, and businesses engaged in socially responsible practices. He also serves as Director of Higher Degree Research and is a member of the School of Business Executive Team.

His research specializations include auctions, with emphasis on bidding behavior in auctions, auction mechanism design, charity auctions, and applications of controlled field experiments; charity and sustainability, covering charitable giving, fundraising, charity auctions, cause-related marketing, and sustainable consumption; and retailing, focusing on consumer shopping behavior, robotics in retailing, consumer search, influence of information on price formation, pricing, and price dispersion. Professor Popkowski Leszczyc founded CampusAuctionMarket.com, a local Internet auction site for academic research and charitable fundraising that has raised over $4,000,000 for various charities. He has authored over 60 articles in top-tier journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Consumer Research, Production and Operations Management, Organizational Behavior and Human Decision Processes, and Journal of Retailing. Key publications include "Bidding frenzy: speed of competitor reaction and willingness to pay in auctions" (Journal of Consumer Research, 2019), "A study of bidding behavior in voluntary-pay philanthropic auctions" (Journal of Marketing, 2018), "Search and Choice in Online Consumer Auctions" (Marketing Science, 2010), "Charitable Motives and Bidding in Charity Auctions" (Management Science, 2010), "On the Reference Point Effect of Reserve and Buy It Now prices" (Journal of Retailing, 2021), and "Algorithmic pricing: implications for marketing strategy and regulation" (International Journal of Research in Marketing, 2025). He received Australian Research Council Discovery Project funding for "Optimal Fundraising Design in a Competitive Market: A Unifying Framework" (2021-2025). His supervision includes PhD theses on donor decision-making, sustainable purchases, service robots, and consumer self-perception.