Rate My Professor Weiling Zhuang

Dr. Weiling Zhuang is a Professor of Marketing in the College of Business at Eastern Kentucky University, where she serves as MBA Director. She holds a D.B.A. from Louisiana Tech University, an M.B.A. from Southwest Jiaotong University, an M.S. from Louisiana Tech University, and a B.S. from Guangdong University of Finance & Economics. Dr. Zhuang joined Eastern Kentucky University in 2010 as an Assistant Professor and advanced through the ranks to full Professor in the Department of Management, Marketing, and International Business.

Dr. Zhuang's research specializations include customer co-creation, salespeople management, reference price, and online auctions. She has published extensively in leading journals on topics such as service recovery, online reviews, self-service technologies, business education, and student motivations. Key publications include "How to respond to negative online reviews: language style matters" (2024, Journal of Service Theory and Practice, with S. Zhang, L. Su, B.J. Babin); "Preparing Students to Embark on Philanthropic Opportunities" (2023, NBEA Book, with F. Awang, K. Tabibzadeh); "Diversity, Multiculturalism, and Inclusivity: The Samurai Way" (2022, Journal of Advancing Business Education, with F. Awang, K. Tabibzadeh); "Behavioral Strategies between Government and Real Estate Developers on Prefabricated Buildings Based on Triangular Fuzzy Matrix Game" (2022, Buildings, with Y. Han, S. Song); "An empirical analysis of self-service technologies: mediating role of customer powerlessness" (2022, Journal of Services Marketing, with Z. Cao, Q. Xiao, L. Wang); "Managing service recovery experience: Effects of the forgiveness for older consumers" (2021, Journal of Retailing and Consumer Services, with B. Babin, A. Borges); "Effective Methods for Teaching Business Education" (2024, with J. Blair et al.); "Facilitate Active Learning: The Role of Perceived Benefits of Using Technology" (2018, with Q. Xiao); "Online Students Demographics and Motivations to Enroll in Class" (2017, with V. Billings); and "Reflective Learning in a Chinese MBA Programme" (2016, with Q. Xiao et al.). In recognition of her research contributions, Dr. Zhuang received the 2022-2023 College of Business Dean Robert B. Rogow Excellence in Research Award.