Rate My Professor Weiling Zhuang

Dr. Zhuang's research specializations include customer co-creation, salespeople management, reference price, and online auctions. She has published extensively in leading journals on topics such as service recovery, online reviews, self-service technologies, business education, and student motivations. Key publications include "How to respond to negative online reviews: language style matters" (2024, Journal of Service Theory and Practice, with S. Zhang, L. Su, B.J. Babin); "Preparing Students to Embark on Philanthropic Opportunities" (2023, NBEA Book, with F. Awang, K. Tabibzadeh); "Diversity, Multiculturalism, and Inclusivity: The Samurai Way" (2022, Journal of Advancing Business Education, with F. Awang, K. Tabibzadeh); "Behavioral Strategies between Government and Real Estate Developers on Prefabricated Buildings Based on Triangular Fuzzy Matrix Game" (2022, Buildings, with Y. Han, S. Song); "An empirical analysis of self-service technologies: mediating role of customer powerlessness" (2022, Journal of Services Marketing, with Z. Cao, Q. Xiao, L. Wang); "Managing service recovery experience: Effects of the forgiveness for older consumers" (2021, Journal of Retailing and Consumer Services, with B. Babin, A. Borges); "Effective Methods for Teaching Business Education" (2024, with J. Blair et al.); "Facilitate Active Learning: The Role of Perceived Benefits of Using Technology" (2018, with Q. Xiao); "Online Students Demographics and Motivations to Enroll in Class" (2017, with V. Billings); and "Reflective Learning in a Chinese MBA Programme" (2016, with Q. Xiao et al.). In recognition of her research contributions, Dr. Zhuang received the 2022-2023 College of Business Dean Robert B. Rogow Excellence in Research Award.