& Engagement
Eastern Kentucky University
Title: Analyst, Marketing & Engagement
Position Type: Fulltime Staff
Search Type: External - minimum 7 days
Department: 30R003 - StudentSuccess,Outreach&Opportunity
Division: 5R0000 - Student Success, Engage & Oppor
Position Location: Richmond Campus
Driver Classification: Non-Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or more)
Hours Per Week: 37.5
Additional Schedule Details: Some evenings and weekends required.
Posted Salary Grade: Exempt - G23
Retirement: KTRS
Contact Person: Dan Hendrickson
Job Summary/Basic Functions
The Marketing & Engagement Analyst is responsible for analyzing, measuring, and optimizing EKU's student recruitment and engagement efforts. This role plays a key part in data-driven decision-making, ensuring marketing campaigns, digital engagement strategies, and student outreach efforts are highly effective, targeted, and continuously refined.
Working closely with the Marketing Strategy, Digital Experience & Creative, and Communications & Content teams, the Marketing & Engagement Analyst uses data to evaluate campaign performance, audience behavior, and conversion trends, providing insights that enhance EKU's enrollment, retention, and student success initiatives.
Minimum Qualifications
Education: Bachelor's degree in Data Analytics, Marketing, Business, Communications, or a related field.
Master's degree preferred.
Experience: Experience can be substituted for specific degree requirements but not educational level. Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research.
Experience with Technolutions Slate or similar CRM platforms preferred.
Strong background in data visualization, performance tracking, and predictive analytics.
Licensure & Certifications:
Preferred Qualifications:
Job Duties:
Eastern Kentucky University
Title: Analyst, Marketing & Engagement
Position Type: Fulltime Staff
Search Type: External - minimum 7 days
Department: 30R003 - StudentSuccess,Outreach&Opportunity
Division: 5R0000 - Student Success, Engage & Oppor
Position Location: Richmond Campus
Driver Classification: Non-Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or more)
Hours Per Week: 37.5
Additional Schedule Details: Some evenings and weekends required.
Posted Salary Grade: Exempt - G23
Retirement: KTRS
Contact Person: Dan Hendrickson
Job Summary/Basic Functions
The Marketing & Engagement Analyst is responsible for analyzing, measuring, and optimizing EKU's student recruitment and engagement efforts. This role plays a key part in data-driven decision-making, ensuring marketing campaigns, digital engagement strategies, and student outreach efforts are highly effective, targeted, and continuously refined.
Working closely with the Marketing Strategy, Digital Experience & Creative, and Communications & Content teams, the Marketing & Engagement Analyst uses data to evaluate campaign performance, audience behavior, and conversion trends, providing insights that enhance EKU's enrollment, retention, and student success initiatives.
Minimum Qualifications
Education: Bachelor's degree in Data Analytics, Marketing, Business, Communications, or a related field.
Master's degree preferred.
Experience: Experience can be substituted for specific degree requirements but not educational level. Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research.
Experience with Technolutions Slate or similar CRM platforms preferred.
Strong background in data visualization, performance tracking, and predictive analytics.
Licensure & Certifications:
Preferred Qualifications:
Job Duties:
- 40% - Monitors and analyzes marketing and student engagement metrics across digital platforms, CRM campaigns, email marketing, social media, and paid advertising. Develops dashboards and reports using Technolutions Slate, Google Analytics, CRM data, and other analytics tools to track campaign effectiveness, audience engagement, and conversion rates. Provides actionable insights to optimize marketing and recruitment strategies, ensuring continuous improvement. - (Essential)