Analyst, SEO and Analytics

responsible for leading the development, implementation, and management of SEO (Search Engine Optimization) initiatives and digital analytics across all TCC digital platforms. This role ensures the visibility, performance, and continuous optimization of the college?s online presence through data-driven insights. Primary Duties and Responsibilities: Essential Performance Requirements* ? Develops and executes comprehensive SEO strategies to increase visibility and traffic across TCC digital presences ? Analyzes digital data and metrics to evaluate the effectiveness of online campaigns, content performance, and user experience ? Collaborates with content editors and developers to implement SEO best practices across digital presences ? Oversees the implementation and optimization of web analytics tools, including Google Analytics and Google Tag Manager ? Prepares reports and dashboards to communicate insights, performance trends, and optimization recommendations to stakeholders ? Conducts keyword research, competitive analysis, and content gap analysis ? Ensures TCC digital presences meet accessibility standards, user experience benchmarks, and SEO compliance ? Supports the Digital Strategy department by providing data-informed strategies to meet outlined digital objectives Service Excellence ? Participates on behalf of the College in external community organizations and associations as assigned to support the essential performance requirements ? Attends the workplace regularly, reports to work punctually, and follows a work schedule to keep up with the demands of the worksite ? Completes all required training and professional development sessions sponsored through Tarrant County College (TCC) ? Supports the mission, values, goals, and principles of the College Supervision Works under the general supervision of the assigned department leader *Performs Other Related Tasks as Required The duties listed are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. Required Minimum Qualifications: Bachelor?s degree and three (3) years? working experience related to the Essential Performance Requirements, or any equivalent combination of education and work-related experience Preferred Qualifications: ? At least one (1) year?s working experience using Google Analytics, Google Tag Manager, SEO platforms (e.g., BrightEdge), Social media platforms and data visualization tools (e.g., Looker Studio) to track and report analytics and measure performance metrics and rankings ? At least one (1) year?s working experience in a higher education or large public institution ? Current certification in Google Analytics, SEO, or other closely related area Knowledge, Skills and Abilities: ? Knowledge of HTML, CSS, and JavaScript in relation to SEO and analytics tracking ? Skilled in excellent customer service and interpersonal relationships, including strong listening, verbal, and written communication ? Skilled using computer applications and enterprise systems, including word processing, spreadsheet, and presentation software ? Ability to work effectively in a collaborative environment ? Ability to analyze data and provide sound recommendations based on policy, procedure, practice, and existing regulations Physical Demands and Work Environment: Physical Demands The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand, walk, and climb or balance. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Work Environment The work environment characteristics described here are representatives of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually quiet. Accommodation/EEO Statement: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.