Job Details
Posting Number: STA00545PO26
Job Family: Athletics Administration
Job Function: Athletics Administration
USC Market Title: Athletics Administrator
Link to USC Market Title: https://uscjobs.sc.edu/titles/143243
Job Level: P4 - Professional
Business Title (Internal Title): Assistant Athletics Director for Marketing & Fan Experience
Campus: Columbia
Work County: Richland
College/Division: Athletics
Department: ATH Department of Athletics
State Pay Range: Unclassified
USC Market Range: B00
Anticipated Hiring Range: $75,000 - Salary commensurate with qualifications.
Part/Full Time: Full Time
Hours per Week: 37.5
Work Schedule: Generally Monday – Friday, 8:30am – 5:00pm. Willing to work a flexible work schedule to include evenings, weekends and holidays to meet the needs of the department.
Basis: 12 months
Job Search Category: Other Professional
Advertised Job Summary: The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth. The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department’s secondary football marketing lead. This position will direct the department’s mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.
Job Related Minimum Required Education and Experience: Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Preferred Qualifications: Master’s degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field. Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level. Experience with strategic planning and departmental operations.
Knowledge/Skills/Abilities: Demonstrated experience developing and executing strategic marketing plans, attendance initiatives, and fan engagement programs. Experience planning and executing game presentation and promotional activities for athletic events. Excellent written, verbal, organizational, and interpersonal communication skills. Able to manage multiple projects simultaneously in a fast-paced environment. Ability to work evenings, weekends, and holidays as required by athletic event schedules. Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.
Job Duty: Baseball Marketing Strategy, Attendance Growth & Fan Experience
Serve as the primary marketing contact for baseball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for baseball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential Function: Yes
Percentage of Time: 30
Job Duty: Football Marketing
Serve as the department’s secondary football marketing lead, assisting with the planning, execution, and evaluation of comprehensive marketing, fan engagement, and game presentation strategies for one of the department’s premier revenue-generating programs. Support attendance growth initiatives, sponsorship fulfillment, game presentation planning, fan engagement efforts, and other football-related marketing responsibilities. Collaborate with internal and external stakeholders to ensure a best-in-class fan experience and successful execution of football marketing initiatives.
Essential Function: Yes
Percentage of Time: 30
Job Duty: Revenue Generation, Branding & Strategic Initiatives
Serve on departmental committees related to revenue generation, brand development, and fan engagement. Work with marketing team on the creation, implementation, and evaluation of innovative revenue-generating events and fan experiences that support departmental goals. Collaborate with internal and external stakeholders to identify new opportunities for attendance growth, sponsorship activation, fan development, community engagement, and revenue generation. Support strategic initiatives designed to strengthen the Gamecock Athletics brand and enhance the overall fan experience.
Essential Function: Yes
Percentage of Time: 25
Job Duty: Mascot Program
Direct and oversee all aspects of the Athletics mascot program, including recruitment, hiring, training, scheduling, evaluation, and management of mascot staff. Ensure the mascot program supports departmental branding, fan engagement, community outreach, and promotional objectives.
Essential Function: Yes
Percentage of Time: 10
Job Duty: Administrative Responsibilities
Assist with departmental administrative responsibilities, special projects, and other duties as assigned.
Essential Function: Yes
Percentage of Time: 5
Special Instructions to Applicant: Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by September 3, 2026.
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