Reporting to the Vice President for Athletics/Athletic Director,
the Assistant AD for Strategic Communications oversees publicity
and marketing supporting the University’s NCAA Division I
intercollegiate sports. Tasks include oversight of the athletic
department’s webpage, social media accounts, press releases and
statistical records; gameday promotions; and ticket sales. Primary
sports information contact for sports as assigned. Night and
weekend work required as needed.
Key Responsibilities
- Media and Public Relations. Designated primary contact for all
local, regional, and national media outlets. Coordinates all
interviews for coaches and staff for assigned sports. Supervise and
approve content posted on all program/department social media
accounts for assigned sports. Produce content and develop program
media guides and other printed materials for assigned sports.
Schedule and produce video content for distribution for assigned
sports.
Website; Oversee and assist in planning all content published
on gwusports.com. Conduct routine general website maintenance and
enhancements.
Statistics and Program Records. Management and distribution of
Live Stats and StatCrew/Genius files for all assigned events.
Maintain and update program record books for assigned sports.
Gameday/Event Operations. Oversight of gameday media staff both
part-time and full-time staff. Management of press box and table at
select events. Coordinate execution of gameday scripts and PA reads
with Marketing. Manages scoreboard operations at select sporting
events. Scheduling and management of gameday staff both part-time
and full-time staff.
Design Elements and Graphics. Collaborate and design all
published content, promotional materials, and social media graphics
for assigned sports.
Supervisor Responsibility: Assistant Director of Strategic
Communication, Multiple part-time and game day staff, work study
students and interns.
Required Qualifications
- Education. Bachelor’s Degree
- Skills. Excellent verbal and written communication skills,
including ability to effectively communicate with internal and
external customers.
- Experience. Self-starter with an outstanding work ethic. 1-3
years’ experience in a related field is strongly preferred.
- Excellent computer proficiency (MS Office – Word, Excel and
Outlook).
- Must be able to work under pressure and meet deadlines, while
maintaining a positive attitude and providing exemplary customer
service.
- Ability to work independently and to carry out assignments to
completion within parameters of instructions given, prescribed
routines, and standard accepted practices.
- Experience using Adobe Creative Suite (Photoshop, Illustrator,
InDesign) strongly preferred.
Physical Requirements
• Certain jobs at Gardner-Webb University may require specific
physical and/or mental abilities. The hiring manager will provide
additional information and provision of requests for reasonable
accommodation if needed.
Travel Requirements
Weekends and some travel will occur
Gardner-Webb University is a Christian university committed to
helping individuals become more in faith, learning, and service.
Located in Boiling Springs, North Carolina, GWU offers the benefits
of a close-knit community with easy access to Charlotte, Asheville,
and the greater Greenville-Spartanburg region.Founded in 1905 and
rooted in the Baptist tradition, the University now serves
approximately 3,000 students across more than 80 undergraduate and
graduate programs. As a Carnegie Doctoral/Professional institution,
Gardner-Webb is dedicated to academic excellence, leadership
development, and meaningful service to others.
Our community reflects a shared commitment to One Webb,
creating an environment where people support one another, pursue
their purpose, and work together to make a lasting impact. GWU
attracts students from across the nation and around the world and
competes in NCAA Division I athletics with 22 teams and more than
500 student-athletes.
