"Assistant Director of Annual Giving Programs and Direct Marketing"

Job Details

Chief Objective of Position

This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university’s Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data-driven insights to optimize marketing strategies and improve donor engagement. Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies.

Work Tasks

• Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals
• Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation
• Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns
• Oversees the division-wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue
• Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles
• Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation
• Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement
• Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits
• Provides support for division and campus-wide events
• This position is designated as a “responsible employee” who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty.
• Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the “Student’s First” value at CNU and routinely goes the extra mile in providing service.
• Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position.
  Report unsafe work conditions to your supervisor.
  Immediately report work-related incidents to your supervisor and participate in accident investigation requests.
• Performs other duties as assigned.

Knowledge, Skills, Abilities (KSA's) related to position

• Excellent written and oral communication skills
• Computer skills in database management, word processing and spreadsheets
• Excellent organizational skills
• Ability to work collaboratively with students, faculty, and staff
• Ability to work independently
• Ability to manage multiple tasks with competing deadlines
• Managerial, organizational, analytical, and problem solving skills
• Ability to work a flexible schedule, including evening and weekend events

Required Education

Master’s Degree or a Bachelor’s Degree with experience that equates to an advanced degree.

Additional Consideration - Education   Experience Required

• Demonstrated experience in managing, designing, and implementing programs and marketing materials – including direct mail, email, text crowdfunding, and digital campaigns
• Background in fundraising or development operations
• Experience working in a customer service environment