Assistant Director of Marketing, VandalStore Retail and E-commerce

This role is designed to assume primary ownership of the VandalStore's marketing calendar and execution, reducing the routine marketing workload carried by store leadership and ensuring consistent, timely and high-quality delivery across channels. The assistant director collaborates on major seasonal initiatives and high-visibility promotions while independently directing most day-to-day retail and e-commerce marketing activity, supported by interns and junior marketing staff.

• Project management
• Relationship building
• Integrated campaign planning
• Signage and visual messaging
• Email and social marketing
• Paid and organic digital performance, and SEO
• Maintaining/creating web content
• Licensing coordination
• Support for events and promotions
• Other duties as assigned