Assistant Vice President, Advancement Communications and Marketing

creation of a wide variety of marketing materials to support the campaign. This individual will serve as an active leader of the campaign brand voice, including writing compelling, inspirational campaign content that inspires volunteers and donors to stretch their ability to give.

Advancement Integrated Marketing Strategy: Provide oversight of and direction for all marketing and outreach plans designed to drive donations and alumni engagement, including but not limited to overseeing marketing strategies to support annual giving initiatives such as the University's annual Giving Day, alumni events such as Homecoming, and more. The AVP or his/her designee will be included in the planning of these events along with partners in the OU Alumni Association, Annual Giving and Major Giving in order to inform marketing strategies.

Partner with the UCM creative team to further define and evolve the visual identity and branding of Advancement in keeping with the OHIO brand. Develop, disseminate, and evaluate key messages for print and digital materials, briefing materials for Advancement staff and volunteer leaders (internal and external) ensuring that messages and materials are linked to a common and agreed upon set of core goals.

This individual will directly or indirectly supervise all communications and marketing staff dedicated to the support of the Division of Advancement and participate in the selection and management of any and all vendors utilized for marketing, web or social media sites and print production.

• External and Executive Communications: As Advancement's communications leader, this individual will provide executive communication support to the Vice President and the Ohio University Foundation.

The individual will serve as a communications advisor regarding communication strategies and responses to breaking news, reputational impacts, major decisions, and events that intersect with Advancement and Foundation priorities. He/she will serve as the as the primary point of contact to University Communications for media issues related to philanthropy and alumni relations and lead all communications produced for the Division, including major gift proposals; newsletters; brochures; press releases; websites (including those produced externally); and more.

• Leadership and Management - Directly and effectively manage staff members dedicated to communications and marketing work in Advancement. Serve as a university-wide leader as it relates to messaging to donors and alumni, and develop the respect of and inspire the work of communications professionals in UCM, the Heritage College of Osteopathic Medicine, University Athletics and more as they collaborate to communicate with donors and alumni.
• This individual will have at least 10 years of progressive leadership experience in communications and marketing, and possess deep understanding of the higher education landscape. He/she will have demonstrated experience with crisis management, strategic marketing, brand development and stewardship, and be proficient with a broad range of distribution channels. They will possess excellent verbal and written communication skills, experience managing and mentoring individuals on high performing teams, and the ability to manage multiple projects simultaneously to positive outcomes.

Position Profile

Develops and manages marketing strategies to effectively convey the University's vision to students, employees, alumni, and the public. Markets University activities, services, or products. Analyzes target markets, develops market plans, and is involved with brand development/enhancements. Provides marketing expertise regarding advertising media or activity/service/good/program to be advertised. Marketing media types may include but are not limited to digital, print, television and radio advertising, social media, and direct mailing.

Level Summary

Oversees the strategic planning and execution of diverse activities within a larger functional area of the institution. Leads and directs significant programs through subordinate managers, setting overall strategies and objectives for the area. Contributes to the development of University-wide strategies. Accountable for ensuring that long-term goals are met and communicating the department's alignment with institutional objectives.

Supervisory Responsibilities

Manages multiple departments or functions. Directly oversees at least 2.0 FTE employees or one or more supervisors. Has authority to hire, transfer, suspend, promote, manage performance, discharge, assign duties, reward, and discipline employees.

Fiscal Responsibilities

Responsible for large-scale budgets and strategic fiscal management for multiple work units or large academic unit.

Problem Solving

Handles significant organizational problems, often with long-term impact.

Independence of Action

Operates with significant autonomy, drives company-wide initiatives.

Communication and Collaboration

Influences and collaborates with senior leadership and internal/external stakeholders to drive organizational goals.

Physical Requirements

This role is primarily desk-based and involves extensive use of desktop computers. Occasionally, the job may require travel to attend meetings and programs.

Minimum Qualifications

Requires a Master's degree in a related field, 10 or more years of related professional experience, and 7 or more years of supervisory experience, or equivalent education and experience.

Department
University Advancement

Pay Rate: Target hiring range for this role is $95,101 to $128,385 and the final offer will be commensurate with the candidate's education and experience in relation to the minimum qualifications for the position.

Total Compensation Estimator (For Full-Time Benefits Eligible Employees)

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https://www.ohio.edu/hr/compensation/total-compensation-estimator

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See details on what we offer in one place and compare different options for retirement and insurance.

Estimates are informational only; exact coverage is determined by eligibility policies and official plan documents.

Pay Grade
21

Pay Range
$95,101.00-$163,086.00

FLSA Status
Exempt

Job Category: Administrative at-will appointment

Job Family
Communications & Marketing

Job Sub Family
Marketing (Retail)

Job Level
M4

Job Open Date
09/08/2026

Posting End Date: 10/04/2026

Planning Unit: Vice President for University Advancement

Work Schedule

M-F 8-5

Based in Athens, Ohio. Remote work possible based on discussion with supervisor, but will be expected to be in-person often.

Months
12 month

Campus: Athens, Ohio

Expected hours worked per week
40.00

Applicants may contact this person if they have questions about this position.
Bo Richardson, richarr3@ohio.edu 740-593-1908

Non-Discrimination Statement

Ohio university is proud of its rich history and as part of our ongoing efforts to provide and support a transformative learning experience, we affirm our commitment to fostering a welcoming and respectful workforce and community. All qualified applicants are encouraged to apply and will receive consideration free from discrimination on the basis of age, ancestry, color, disability, ethnicity, gender, gender identity or expression, genetic information, military service or veteran status, national origin, pregnancy, race, religion, sex, sexual orientation, status as a parent or foster parent, or any other bases under the law. Ohio university is an equal access/equal opportunity employer.

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