Associate Director, Email Marketing & Community Outreach

Position Summary

The Associate Director, Email Marketing & Community Outreach supports the department's digital growth by assisting with the transformation of fan data into content that promotes the Cal brand, fan engagement, and revenue goals. Working under the direction of the digital lead, this position helps coordinate a consistent "digital fan journey" across various platforms including the official website, mobile app, email campaigns, and social media.

Responsibilities

Digital Campaign Execution

• Design and execute targeted email campaigns and journeys.
• Convert fan data into personalized content.
• Boost ticket sales, donations, and other revenue streams.

Community & Brand Outreach

• Build brand affinity through local initiatives.
• Create relationships with external community partners including Bay Area professional sports teams.
• Create touchpoints that turn locals into fans.

Cross Platform Content Strategy

• Sync email messaging with Cal's tech stack inclusive of the app and web.
• Ensure a consistent "digital fan journey."
• Tell authentic stories that resonate with recruits, fans, and new consumers.

Data Driven Engagement

• Analyze fan behavior to optimize email campaigns.
• Use digital tools to track revenue growth.
• Transform raw data into actionable marketing assets.
• Creating reports tools with success metrics for leadership.

Build Student Engagement and Affinity

• Educate incoming freshmen.
• Create engagement model for different types of student groups.
• Create awareness and engagement on campus.

Mentorship and Brand Alignment

• Supervise and train a team of interns.
• Maintain a unified voice across all units.
• Teach digital storytelling best practices to staff.