"Associate Director of Annual Giving"

Job Details

Posting Number: STA00938PO25

Job Family: Alumni Relations and Development

Job Function: Annual Giving

USC Market Title: Associate Director, Annual Giving

Job Level: P3 - Professional

Business Title (Internal Title): Associate Director of Annual Giving

Campus: Columbia

Work County: Richland

College/Division: Division of Development

Department: DEV Annual Giving

State Pay Band: 6

Approved Starting Salary: $54,165

Advertised Salary Range: $54,165 - commensurate with qualifications

Location of Vacancy: Columbia, SC On-site

Part/Full Time: Full Time

Hours per Week: 37.5

Work Schedule: Standard working schedule: 8:30am – 5:00pm. Must be willing to work a flexible schedule to meet the needs of the department.

Basis: 12 months

Job Search Category: Alumni Development

Advertised Job Summary

Under limited supervision, reporting to the Senior Director of Annual Giving Programs and Unit Strategy (Senior Director), the Associate Director of Annual Giving (Associate Director) will be embedded within an assigned unit and is responsible for coordinating and implementing direct and digital marketing solicitation and engagement strategies for the assigned unit. The Associate Director will assist with the implementation and execution of the University of South Carolina’s day of giving campaign, currently known as Give 4 Garnet. The Associate Director plays an intricate role in establishing partnerships and delivering effective communication with directors of development and staff across the assigned unit and the Division of Development. The Associate Director will utilize Blackbaud CRM and other analytics tools to ensure that strategies are data-driven, personalized, relevant, timely, and consistent with the goals set forth within the Annual Giving and Lead Generation (AGLG) programs.

Job Related Minimum Required Education and Experience

• Requires a bachelor’s degree in a job related field and 3 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Preferred Qualifications

• Experience in Annual Giving, Donor Relations, Alumni Relations or Higher Education Fundraising Operations.
• Proven experience in revenue generation, creative writing, communications and marketing, client relations, and partner success.
• Previous experience with Blackbaud CRM or other higher education and/or nonprofit donor system.
• Experience with project management tools, like JIRA.

Knowledge/Skills/Abilities

• Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program.
• Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies.
• Ability to manage complex projects while also managing relationships with colleagues and supervising staff.
• Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success.
• Utilize quantitative and qualitative information to improve decision-making and outcomes and document results.
• Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public.
• Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment.
• Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity.
• Outstanding oral, written, and interpersonal communications skills.
• Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by the Association of Fundraising Professionals (AFP), the Council for Advancement and Support of Education (CASE), and other professional organizations and associations.

Job Duties

1. Collaborate with the Senior Director and Lead Senior Director of Development to manage and implement direct and digital marketing strategies and services. Develop and execute an annual plan and a comprehensive marketing calendar designed to support the goals of Annual Giving and Lead Generation and the priorities of the assigned unit. Collaborate with the Senior Director and the Lead Senior Director to produce annual budget recommendations to support the organizational goals. Provide mass solicitation consulting and production services for departments and centers. Essential Function: Yes Percentage of Time: 25%
2. Develop, implement, and manage an integrated omnichannel marketing plan for assigned units, including direct mail, email, digital ads, and social media. Collaborate with other members of the Annual Giving and Lead Generation team to ensure coordination and integration of annual giving strategies. Implement a data-driven Annual Giving solicitation strategy. Provide timely qualitative and quantitative reports of solicitation campaign performance and marketing metrics and analytics for the unit’s development team and other partners as needed. Essential Function: Yes Percentage of Time: 35%
3. Assists with the coordination and implementation of the university-wide giving day to include departments and centers within the assigned unit. Essential Function: Yes Percentage of Time: 25%
4. Build a portfolio of best practices and emerging marketing trends to enhance solicitation practices based on national/regional data and donor trends to achieve fundraising goals. Essential Function: Yes Percentage of Time: 10%
5. Performs other duties as required or assigned. Essential Function: No Percentage of Time: 5%

Number of Vacancies: 4

Desired Start Date: 02/02/2026

Job Open Date: 11/25/2025

Job Close Date: 02/09/2026

Open Until Filled: No

Quicklink for Posting: https://uscjobs.sc.edu/postings/198676