Associate/Director of Basketball Marketing and Fan Experience
Job Details
Search #: 499694
Work type: Full-time
Location: UConn Storrs
Categories: Marketing and Communication
JOB SUMMARY
UConn Athletics is seeking a dynamic, creative, and strategic leader to serve as the Associate Director or Director of Basketball Marketing and Fan Experience. This newly created position will be responsible for shaping and executing a best-in-class marketing plan and fan experience for UConn Men’s and Women’s Basketball, with a primary focus on elevating game presentation, atmosphere, and in-venue engagement.
DUTIES AND RESPONSIBILITIES
Program Marketing and Promotional Plans
- Responsible for developing and coordinating marketing plans and promotional activities for UConn Men’s and Women’s Basketball programs, with emphasis on fan experience and revenue generation.
- Develop and execute comprehensive game themes that enhance the overall fan experience.
Fan Experience and Game Presentation
- Lead the overall strategy and execution of game presentation and fan experience initiatives for UConn Men’s and Women’s Basketball.
- Produce detailed game scripts and run-of-show documents.
- Serve as primary show-caller for games.
Creative Development & Collaboration
- Lead ideation and creative planning sessions focused on enhancing game atmosphere and fan engagement.
Student & Community Engagement
- Collaborate with other marketing department staff and student section leadership to enhance the experience and drive student attendance and participation.
Technology, Innovation & Feedback
- Identify and develop gameday revenue generation opportunities.
- Evaluate, implement, and manage fan experience technologies.
Operations & Management
- Oversee and manage gameday staff and student interns.
MINIMUM QUALIFICATIONS
- Bachelor’s degree required.
- Minimum of 3 years of work experience in game presentation, live event production, sports marketing, or a related field.
PREFERRED QUALIFICATIONS
- 3 years of experience in basketball game-presentation and show calling at the Division 1 or Professional Sports-level.
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