Job Details

Search #: 499694
Work type: Full-time
Location: UConn Storrs
Categories: Marketing and Communication

JOB SUMMARY

UConn Athletics is seeking a dynamic, creative, and strategic leader to serve as the Associate Director or Director of Basketball Marketing and Fan Experience. This newly created position will be responsible for shaping and executing a best-in-class marketing plan and fan experience for UConn Men’s and Women’s Basketball, with a primary focus on elevating game presentation, atmosphere, and in-venue engagement.

DUTIES AND RESPONSIBILITIES

Program Marketing and Promotional Plans

• Responsible for developing and coordinating marketing plans and promotional activities for UConn Men’s and Women’s Basketball programs, with emphasis on fan experience and revenue generation.
• Develop and execute comprehensive game themes that enhance the overall fan experience.

Fan Experience and Game Presentation

• Lead the overall strategy and execution of game presentation and fan experience initiatives for UConn Men’s and Women’s Basketball.
• Produce detailed game scripts and run-of-show documents.
• Serve as primary show-caller for games.

Creative Development & Collaboration

• Lead ideation and creative planning sessions focused on enhancing game atmosphere and fan engagement.

Student & Community Engagement

• Collaborate with other marketing department staff and student section leadership to enhance the experience and drive student attendance and participation.

Technology, Innovation & Feedback

• Identify and develop gameday revenue generation opportunities.
• Evaluate, implement, and manage fan experience technologies.

Operations & Management

• Oversee and manage gameday staff and student interns.

MINIMUM QUALIFICATIONS

• Bachelor’s degree required.
• Minimum of 3 years of work experience in game presentation, live event production, sports marketing, or a related field.

PREFERRED QUALIFICATIONS

• 3 years of experience in basketball game-presentation and show calling at the Division 1 or Professional Sports-level.