Associate Director of Marketing, Partnerships, and Recruitment (GSRM)

programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.

A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution.Our graduates will excel in the competencies and values needed for leadership and service in a rapidly evolving world.

Job Summary

Reporting to the Executive Director of Admission and Recruitment, the Associate Director of Marketing,

Partnerships, and Recruitment for the Maurice R. Greenberg School of Risk Management and Insurance

(GSRM) plays a pivotal role in advancing the visibility, enrollment, and industry engagement efforts of GSRM. This position leads strategic initiatives to promote Greenberg's undergraduate and graduate programs, strengthen relationships with corporate and professional partners, and attract a highly qualified and diverse pool of students.

The Associate Director will be a strategic thinker and creative marketer with strong relationship management skills and a deep understanding of risk management, insurance, and actuarial science industries.

This is a three-year, term-limited position funded by endowed resources. Continuation beyond the initial term is contingent upon funding and performance following a review approximately 2.5 years into the appointment.

Job Responsibilities

Marketing & Brand Development

Develop, implement, and assess an integrated marketing and communication plan for GSRM's academic programs, events, and initiatives.

Partner with the University's Marketing and Communications team to align GSRM branding with institutional standards while highlighting its distinctive industry reputation.

Create content for digital, print, and social media platforms that tell GSRM's story and showcases student success, faculty expertise, and industry connections.

Track and analyze marketing metrics to inform future strategies and ensure measurable results. Oversee the production of recruitment materials, event collateral, and digital campaigns tailored to GSRM's audiences (prospective students, employers, alumni, and industry partners).

Recruitment & Enrollment Management

Serve as the liaison to Undergraduate and Graduate Admission for all GSRM-reIated recruitment and enrollment efforts.

Design and execute recruitment strategies to increase applications, yield, and diversity among undergraduate and graduate students.

Represent GSRM at recruitment events, information sessions, professional conferences, and industry networking opportunities. Cultivate relationships with high schools, universities, and professional organizations that serve as pipelines for GSRM programs.

Provide program-specific presentations, webinars, and one-on-one consultations to prospective students and their families.

Collaborate with academic advisors, faculty, and alumni to support admitted student conversion and enrollment goals.

Partnership & Industry Engagement

Strengthen existing corporate and organizational partnerships and establish new ones that enhance experiential learning, internships, scholarships, and employment opportunities for students.

Work closely with the GSRM Board of Overseers, alumni network, and industry leaders to identify strategic collaborations that elevate the school's profile and impact.

Coordinate GSRM-sponsored events, such as executive panels, networking receptions, and industry conferences, to increase engagement and visibility.

Support employer relations initiatives in collaboration with the University Career Services team.

Strategic Planning & Reporting

Develop and manage annual goals, budgets, and timelines for marketing, recruitment, and partnership initiatives.

Provide regular reports on recruitment outcomes, partnership engagement, and marketing performance to the Executive Director and senior leadership.

Stay informed on trends in risk management, insurance, and higher education recruitment to ensure GSRM remains competitive and innovative.

Competencies, Education, Experience

A Bachelor's degree required; a Master's degree in Marketing, Business Administration, Communications, or a related field is preferred.

Experience in higher education is preferred; 5-7 years of relevant experience in admission, enrollment, management, or higher education marketing.

Progressively responsible experience in marketing, recruitment, or partnership development, ideally within higher education or the insurance/risk management industry.

Excellent analytical, communication, organizational, and interpersonal skills with the ability to engage diverse audiences.

Proven success in developing and executing marketing campaigns and strategic recruitment initiatives.

Experience managing corporate and institutional partnerships.

Demonstrated ability to think strategically, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

Proficiency with CRM systems (Slate preferred), digital marketing tools, and data analytics platforms.

Flexibility to work evenings, mornings, and weekends. A valid driver's license.

Required Education and Experience:

A Bachelor's degree or equivalent is required.

Minimum of 5-7 years relevant experience with progressive leadership responsibilities is required.

Relevant admission and recruitment experience is required.

Excellent analytical, communication, organizational, and interpersonal skills required.

Understanding of discretion related to handling confidential information is required.

Flexibility to work occasion evening and weekends is required.

Preferred Education and Experience:

Master's degree is preferred.

Relevant experience or knowledge of the insurance industry is preferred.

Ability to multi-task and manage multiple priorities with short notice and changing deadlines is preferred.

Additional Eligibility Qualifications

A valid driver's license is required.

Flexibility to work early mornings, evenings, and weekends for recruitment events is required.

Supplemental Information

Work Environment

This job operates in a professional office environment and routinely uses standard office equipment such as personal computers, printers, etc.

Physical Demands

While performing the duties of this job, the employee is occasionally required to stand for a few hours at recruitment events ; move about; sit; to carry work and use controls; reach with hands and arms; climb stairs; communicate. The employee must occasionally lift or move up to 251bs of recruitment materials. Specific vision abilities required by the employee include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Thursday, 8:30 a.m. to 4:30 p.m. and Friday 8:30am-3:OOpm. Early morning, night, and weekend hours are required for recruitment events.

Travel

Travel for recruitment events and periodic travel to branch campuses, including the Manhattan campus, is required.

*Important Note- St. John's is NOT an E-Verify Employer

St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. St. John's University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.

We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events

Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.

St. John's University is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.

To apply, please visit https://www.schooljobs.com/careers/stjohns/jobs/5384805/associate-director-of-marketing-partnerships-and-recruitment-gsrm

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