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Job Summary
Marketing Communication Specialists
Support the development and execution of marketing and
communications strategies that promote programs within University
Connected Learning, including Continuing Education and UOnline.
This role's core responsibilities center on three areas:
coordinating media marketing, managing email campaigns and
communications, and coordinating public relations. Work spans
email, digital, and public relations, with a focus on engaging
audiences, storytelling, and helping shape future marketing
strategy through data analysis. Learn more about the great benefits of working for
University of Utah: benefits.utah.edu The department may choose to hire at any of the below job
levels and associated pay rates based on their business need and
budget.
Responsibilities Marketing Communication Specialist, II
Media Marketing
Support integrated marketing and communications campaigns
across email, digital, public relations, and other channels.
Assist with marketing and enrollment reporting by collecting,
maintaining, and analyzing campaign data.
Maintain marketing dashboards and recurring reports to evaluate
campaign performance and inform strategy.
Coordinate with internal marketing team, University
departments, vendors, and other stakeholders on campaigns and
promotional initiatives.
Email Campaigns & Management
Coordinate and execute email marketing campaigns, including
audience segmentation, list management, scheduling, testing,
deployment, and database maintenance.
Help administer and optimize email marketing platforms,
maintaining accurate audience groups, segments, and subscription
preferences.
Public Relations
Coordinate internal and external communications, including
press releases, media pitches, articles, announcements, and
promotional content.
Draft press releases, articles, and other communications that
highlight the programs, people, and impact of Continuing Education
and UOnline.
Support public relations efforts by coordinating media
opportunities, maintaining editorial and PR calendars, and liaising
with university departments, program partners, and media
contacts.
Additional Duties
Stay current on University communications and marketing best
practices through relevant meetings and working groups.
Perform other marketing and communications duties as
assigned.
Minimum Qualifications EQUIVALENCY STATEMENT: 1 year of higher education
can be substituted for 1 year of directly related work experience
(Example: bachelor's degree = 4 years of directly related work
experience). Department may hire employee at one of the following job
levels: Marketing Communication Specialist, I: Requires a
bachelor's (or equivalency) + 2 years of directly related work
experience or a master's (or equivalency) degree. Marketing Communication Specialist, II: Requires a
bachelor's (or equivalency) + 4 years or a master's (or
equivalency) + 2 years of directly related work experience.
Preferences
Experience with email marketing platforms such as My Emma,
including campaign development, audience segmentation, list
management, and performance reporting.
Experience with analytics and reporting tools such as Google
Analytics, Agency Analytics, or Looker Studio, with the ability to
collect, interpret, and communicate marketing performance
data.
Strong writing, editing, and proofreading skills, with
experience developing content for different audiences and
channels.
Experience with public relations, media outreach, and press or
promotional materials.
Experience with CRM and marketing automation platforms such as
Salesforce or Salesforce Marketing Cloud.
Strong organizational and project coordination skills, with the
ability to manage multiple projects and deadlines.
Experience collaborating with creative teams, program partners,
vendors, and other stakeholders.
Experience in higher education or a similarly complex
organization is a plus.
Special Instructions
Requisition Number: PRN46324B Full Time or Part Time? Full Time Work Schedule Summary: Department: 02199 - Marketing & Development Location: Campus Pay Rate Range: 45,000-51,000 Close Date: 10/08/2026 Open Until Filled:
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