"COORDINATOR / CREATIVE CONTENT / FOOTBALL"

Position Number:

S-3788

Position Summary:

The Creative Content Coordinator for Central Michigan University Football is responsible for developing and executing a dynamic multimedia content strategy to enhance the brand, visibility, and engagement of the football program. This position plays a key role in shaping the teams digital presence through graphic design, video production, social media content, and storytelling initiatives aimed at recruiting, fan engagement, and program promotion. The coordinator will report to the General Manager and work closely with coaching staff, recruiting personnel, sports information, marketing, and external relations staff to create high-quality content that aligns with the teams culture, recruits, and fan base. Additionally, this role will support the football programs recruiting efforts by producing innovative digital materials that appeal to prospective student-athletes.

Required Qualifications:

• Bachelors degree in graphic design, communications, marketing, journalism, digital media, or a related field or a combination of education and experience that equates to four years.
• One year of experience in content creation, social media management, video production, or graphic design, preferably in a sports-related environment.
• Experience with social media platforms (i.e. Instagram, Twitter, TikTok, Facebook, YouTube) and scheduling tools (i.e. Hootsuite, Sprout Social, Buffer).
• Experience working in a fast-paced, game-day environment.
• Strong video production and editing skills, including motion graphics and animation.
• Strong creative skills and the ability to execute content strategies in a live sports environment including real-time content creation and live updates.
• An understanding of football culture.
• Knowledge of photography and videography techniques, including lighting, composition, and editing.
• Ability to travel to away games and be present at all home games.
• Ability to perform the essential functions of the position, with or without reasonable accommodation.

Preferred Qualifications:

• Masters Degree.
• Three years of experience in content creation, social media management, video production, or graphic design, preferably in a sports-related environment.
• Experience working in a Division I FBS program.

Duties & Responsibilities:

• Develops and executes high-quality digital content (graphics, videos, photography, and motion graphics) to promote the football program across social media, websites, and recruiting platforms.
• Designs compelling social media graphics, promotional materials, recruiting visuals, and digital assets that align with the football programs brand identity and messaging.
• Captures, edits, and produces hype videos, player highlights, practice/game footage, and behind-the-scenes content to enhance fan engagement and recruiting efforts.
• Manages and schedules content for the football programs official social media accounts (Twitter/X, Instagram, TikTok, YouTube, Facebook) while monitoring trends and engagement analytics.
• Provides real-time social media updates including live game coverage, score graphics, and sideline content, ensuring a dynamic and engaging fan experience.
• Collaborates with the coaching staff and recruiting personnel to create tailored recruitment graphics, personalized messaging, and video content for prospective student-athletes.
• Works closely with sports information, marketing, and creative teams to align content strategies with department goals and maintain consistent branding.
• Performs other duties as assigned.

Supervision Exercised:

None.

Employee Group:

Professional & Administrative -Salary

Pay Range:

$45,000 - $55,000

Division:

President

Department:

Athletics

Position Status:

Provisional

Position End Date:

04/01/2027

Employment Status:

Full-Time

FTE:

1.00

Position Type:

12 month

Weekly Work Schedule:

Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as required.

Location:

Mount Pleasant, MI

To apply, visit https://www.jobs.cmich.edu/postings/44254